Blueprint

Communications Specialist – Gaming

Blueprint

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $81,000 - $87,000 per year

About the role

  • Lead social media strategy and execution for gaming marketplace initiatives, ensuring alignment with overall brand voice, social strategy, and business objectives.
  • Partner cross-functionally with Marketplace, Product Marketing, and Integrated Marketing teams to translate priorities and campaign goals into actionable social plans.
  • Develop strategic briefs and content recommendations that guide creative teams in producing culturally relevant, high-performing social content.
  • Manage day-to-day social operations, including content planning, editorial calendar oversight, copywriting, publishing, community engagement, and light moderation.
  • Identify and activate timely cultural trends, platform innovations, and creator ecosystem opportunities to drive authentic audience engagement.
  • Create and elevate content at scale, highlighting creators, user-generated content, and community moments to increase discovery and sustained interest.
  • Track, analyze, and report on social performance metrics, leveraging data-driven insights to optimize campaigns and demonstrate measurable impact against business goals.

Requirements

  • Minimum 5 years of experience within a major game publisher or the gaming industry
  • 3–5 years of experience in social media strategy, planning, goal setting, and execution
  • 3–5 years of strong analytical experience with the ability to translate insights into actionable recommendations
  • Proven experience managing high-volume social media channels
  • Demonstrated ability to balance creative thinking with data-driven decision-making
  • Strong copywriting skills with the ability to adapt tone of voice across platforms
  • Proficiency in Microsoft Office 365 and native social media analytics tools
Benefits
  • Medical, dental, and vision coverage
  • Flexible Spending Account
  • 401k program
  • Competitive PTO offerings
  • Parental Leave
  • Opportunities for professional growth and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent planningcopywritingdata analysissocial performance metricscommunity engagementeditorial calendar oversightcampaign optimizationcultural trend identificationcreator ecosystem activation
Soft Skills
creative thinkingdata-driven decision-makingcross-functional collaborationstrategic brief developmentaudience engagementcommunicationadaptabilityleadershiporganizational skillsanalytical thinking