Blueprint

Manager, Paid Search

Blueprint

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $135,000 - $160,000 per year

About the role

  • **Position Responsibilities:**
  • - Own paid search strategy and day-to-day execution across platforms including Google Ads, Microsoft/Bing Ads, and emerging search opportunities
  • - Manage full-funnel paid search campaigns (brand, non-brand, competitor, shopping, and retargeting) to drive customer acquisition and subscription growth
  • - Conduct ongoing keyword research, query mining, and account structuring to improve efficiency and scalability
  • - Optimize toward core growth metrics such as CAC, ROAS and LTV
  • - Develop and execute testing roadmaps across bidding strategies, match types, ad copy, landing pages, and feed optimizations
  • - Own forecasting, budgeting, and pacing of paid search spend to ensure efficient growth
  • - Monitor and adapt to platform updates (e.g., automation, Performance Max, attribution changes) and industry best practices
  • - Analyze performance data and translate insights into clear recommendations for stakeholders and leadership

Requirements

  • **Basic Qualifications/skills:**
  • - 3–5+ years of experience managing paid search programs, preferably for DTC and/or subscription-based businesses
  • - Proven track record of scaling paid search while maintaining or improving efficiency
  • - Strong understanding of growth marketing principles, experimentation, and performance measurement
  • - Deep expertise in Google Ads, including search, shopping, and Performance Max campaigns
  • - Strong analytical skills and comfort working with dashboards, attribution models, and testing frameworks
  • - Ability to operate independently in a fast-paced, performance-driven environment
Benefits
  • **Salary Range: $135,000 - 160,000**
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search strategykeyword researchquery miningaccount structuringbidding strategiesad copy optimizationlanding page optimizationPerformance Maxattribution modelsgrowth marketing principles
Soft Skills
analytical skillsindependenceadaptabilitycommunicationstakeholder management