Blueprint Test Prep

Director of Product Marketing

Blueprint Test Prep

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $130,000 - $150,000 per year

Job Level

Lead

About the role

  • Oversee the development of go-to-market plans
  • Serve as a liaison to drive and communicate all marketing-related efforts
  • Collaborate closely with cross-functional teams
  • Streamline the communications structure for the Blueprint undergraduate vertical
  • Work closely with our creative team to craft compelling product messaging
  • Spearhead product launches by working closely with product management team
  • Track and analyze key performance metrics
  • Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects

Requirements

  • Bachelor's degree (required); MBA is a plus
  • 6+ years relevant work experience as a marketing manager at a B2C/D2C company, ideally in education, medical or healthcare related fields
  • Strategic thinker who can develop a quarterly brand plan or product launch marketing plan with little oversight from a VP of Marketing
  • Ability to lead the discussion of the monthly marketing analytics data and synthesize the data into key insights and action items with little help from others
  • Shown experience developing and executing innovative multi-channel marketing campaigns that achieve KPI goals
  • Must have significant experience across several areas of classic marketing
  • Experience in thinking strategically to write well-developed creative briefs
  • Proven success managing marketing and product launch campaigns from inception to completion
  • Knowledge utilizing owned channels and paid marketing channels to drive business results
  • Strong vision, a demonstrated history of high velocity execution, and a strategic growth mindset
  • Passion for education and/or medical/health education
  • Strong analytical skills and ability to synthesize data
  • Exceptional project management skills
  • Experience using a project management or task management system to manage others to complete assets or items needed on time
  • Excellent communication and presentation skills
  • Thrive working in a fast-paced environment, handling multiple projects and initiatives simultaneously
Benefits
  • Competitive salary at a growing company
  • Remote-first work environment allowing for flexibility
  • Unlimited PTO, comprehensive health benefits and 401(k) match
  • Additional Wellness Days to support a balanced schedule
  • Monthly remote-work and annual home office equipment stipends
  • Flexible Spending Account
  • Parental leave benefits
  • Continual learning and mentoring opportunities
  • Free access to test prep programs for team members, and family discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing managementmulti-channel marketing campaignsbrand planningproduct launch marketingmarketing analyticscreative brief developmentKPI achievementdata synthesisproject management
Soft Skills
strategic thinkingleadershipcommunicationpresentation skillsanalytical skillsproject managementcollaborationexecutionadaptability
Certifications
Bachelor's degreeMBA