Director of Product Marketing

Blueprint Test Prep

Director of Product Marketing leading our MCAT product marketing strategy for Blueprint Test Prep. Responsible for developing and achieving revenue targets while managing go-to-market initiatives.

Posted 4/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee the development of go-to-market plans
Serve as a liaison to drive and communicate all marketing-related efforts
Collaborate closely with cross-functional teams
Streamline the communications structure for the Blueprint undergraduate vertical
Work closely with our creative team to craft compelling product messaging
Spearhead product launches by working closely with product management team
Track and analyze key performance metrics
Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects

Requirements

What you’ll need

Bachelor's degree (required); MBA is a plus
6+ years relevant work experience as a marketing manager at a B2C/D2C company, ideally in education, medical or healthcare related fields
Strategic thinker who can develop a quarterly brand plan or product launch marketing plan with little oversight from a VP of Marketing
Ability to lead the discussion of the monthly marketing analytics data and synthesize the data into key insights and action items with little help from others
Shown experience developing and executing innovative multi-channel marketing campaigns that achieve KPI goals
Must have significant experience across several areas of classic marketing
Experience in thinking strategically to write well-developed creative briefs
Proven success managing marketing and product launch campaigns from inception to completion
Knowledge utilizing owned channels and paid marketing channels to drive business results
Strong vision, a demonstrated history of high velocity execution, and a strategic growth mindset
Passion for education and/or medical/health education
Strong analytical skills and ability to synthesize data
Exceptional project management skills
Experience using a project management or task management system to manage others to complete assets or items needed on time
Excellent communication and presentation skills
Thrive working in a fast-paced environment, handling multiple projects and initiatives simultaneously

Benefits

Comp & perks

Competitive salary at a growing company
Remote-first work environment allowing for flexibility
Unlimited PTO, comprehensive health benefits and 401(k) match
Additional Wellness Days to support a balanced schedule
Monthly remote-work and annual home office equipment stipends
Flexible Spending Account
Parental leave benefits
Continual learning and mentoring opportunities
Free access to test prep programs for team members, and family discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing managementmulti-channel marketing campaignsbrand planningproduct launch marketingmarketing analyticscreative brief developmentKPI achievementdata synthesisproject management

Soft Skills

strategic thinkingleadershipcommunicationpresentation skillsanalytical skillsproject managementcollaborationexecutionadaptability

Certifications

Bachelor's degreeMBA