Blueprint Creative Group

Data Analyst

• Collect, analyze, and visualize campaign data across all media, outreach, and engagement activities.
• Develop dashboards that track reach, engagement, conversion, and sentiment metrics.
• Partner with the Behavioral Science Lead to evaluate campaign performance using behavioral science frameworks.
• Synthesize RCT data into actionable insights and ensure on-time delivery of evaluation reports.
• Support continuous learning by sharing insights that inform creative and media optimization.
• Maintain data integrity and compliance with state data governance standards.

Account Manager

• Serve as the primary point of contact for the client.
• Oversee development and execution of the annual campaign work plan, ensuring compliance with all deliverable schedules and state reporting requirements.
• Manage integrated project timelines, team deliverables, and performance scorecards.
• Lead internal coordination across creative, media, data, and community engagement teams.
• Track project budgets and financial performance.
• Facilitate weekly status meetings, prepare flash reports, and provide monthly progress summaries.
• Identify opportunities for campaign optimization and present recommendations for continuous improvement.
• Ensure culturally competent communication and partnership engagement with MBEs/DBEs.

Art Director

• Lead and mentor a multidisciplinary creative team including designers, copywriters, and content producers.
• Expand and evolve the campaign's creative platform across digital, social, print, and broadcast media.
• Develop culturally relevant concepts that connect with diverse communities, including non-English-speaking and underrepresented groups.
• Oversee creative review and quality assurance to ensure compliance with the Principles of Health and Racial Equity.
• Partner with the Racial & Health Equity Strategist to ensure inclusive storytelling and accessibility in all materials.
• Manage production schedules, vendor coordination, and creative budgets.
• Present creative strategies and concepts to client stakeholders for feedback and approval.

Creative Director

Program Manager

• Lead capture strategy and technical solutioning for pursuits in your former mission area
• Build client relationships, shape pipelines, and oversee program start-up and execution
• Mentor emerging staff and integrate best practices across Blueprint
• Provide program-office insights, solution guidance, and red-team feedback for specific bids
• Co-author sections that align with your expertise
• Participate in customer briefings as needed
• Support transition planning and, upon award, assume a defined billable or leadership role

Federal Program Manager

Communications

• Develop and lead large-scale public education campaigns related to transportation safety and transit awareness.
• Manage multi-channel marketing strategies including digital, print, radio, out-of-home, and grassroots outreach.
• Collaborate with stakeholders such as the Department of Transportation, transit agencies, law enforcement, advocacy groups, and community partners.
• Conduct research, message testing, and audience segmentation to inform campaign strategy.
• Oversee creative development, including messaging visuals, and media placement.
• Track campaign performance, analyze data, and optimize for impact and reach.
• Lead project planning, timelines, budgets, and vendor coordination.
• Facilitate community engagement, outreach events, and public education initiatives.
• Ensure compliance with client and regulatory requirements on all campaigns.

Transportation & Transit Communications Manager

Machine Learning Engineer

• Develop and deploy machine learning models for anomaly detection, risk assessment, and predictive modeling in federal environments
• Optimize AI-powered cybersecurity solutions for threat detection and vulnerability assessments
• Enhance geospatial intelligence analytics by refining object detection, data fusion, and predictive mapping techniques
• Implement and fine-tune deep learning frameworks such as TensorFlow, PyTorch, and Scikit-Learn
• Design AI-driven dashboards and analytics tools using Tableau, Power BI, or D3.js for real-time federal data insights
• Ensure AI compliance with FedRAMP, Zero Trust, NIST AI ethics, and CISA cybersecurity guidelines
• Collaborate with federal agencies and technology teams to align AI solutions with mission objectives

Machine Learning Engineer, Federal Sector

• Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met.
• Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix.
• Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists.
• Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions.
• Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake.

Behavior Change, Public Health Communications

Capture Manager

• Lead capture efforts, shape winning strategies, and convert opportunities into contract awards.
• Develop and execute capture strategies, working closely with business development lead and proposal teams.
• Establish relationships with DoD, NASA, and civilian agency stakeholders.
• Build and negotiate teaming and JV relationships.
• Shape opportunities early by engaging with government contacts and analyzing expiring contracts.
• Drive Black Hat/Blue Team reviews, refine win themes, and define solution differentiators for each target pursuit.
• Support proposal development by providing capture insights, competitive positioning, and strategic inputs.