Director, Digital Analytics
Yum! Center for Global Franchise Excellence
CloudPythonSQL
Salary
💰 $140,000 - $170,000 per year
Job Level
Senior
Tech Stack
PythonSQL
About the role
- Own and prioritize the analytics request pipeline, ensuring high-quality outputs.
- Build and maintain reporting frameworks and dashboards (primarily in Looker) to enable self-serve analytics across teams.
- Conduct performance tracking and present insights to leadership on a weekly, monthly, and quarterly basis.
- Partner with cross-functional teams on A/B testing, forecasting, and ad hoc analyses.
- Lead deep dives into acquisition, retention, merchandising, and CX performance to uncover opportunities and risks.
- Define and document key business metrics, ensuring consistency across reporting.
- Document analytical approaches, data definitions, and processes to improve repeatability and knowledge sharing.
- Collaborate with the Director on data governance, data quality, and stack improvements.
- Own analyses from ideation through delivery, including scoping, building, and documenting methodologies to ensure repeatability and clarity.
Requirements
- Bachelor’s or Master’s in Statistics, Economics, Computer Science, or a related field.
- 5+ years in analytics, ideally within DTC, eCommerce, or CPG.
- Expert SQL skills; proven experience working with large-scale datasets.
- Hands-on experience with modern analytics tools such as Snowflake, Looker (LookML), Hex, and Git workflows.
- Experience with Python for analytics is a strong plus.
- Experience with A/B testing, digital marketing, or subscription analytics preferred.
- Strong ability to translate complex data into clear, actionable insights and recommendations.
- Demonstrated ownership of projects from scoping to delivery, including documentation of processes and findings.
- Highly organized, with the ability to manage multiple priorities independently in a fast-paced, high-growth environment.
- Passion for sustainability and the Blueland mission.
