Bluefish AI

Events Lead

Bluefish AI

full-time

Posted on:

Location Type: Hybrid

Location: New York CityNew YorkUnited States

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About the role

  • Lead the strategy, planning, and execution of Bluefish's global events portfolio, including our inaugural one-day, multi-session owned thought leadership event, sponsored events, client roundtables, webinars, and field experiences.
  • Oversee all event operations end-to-end—budgets, timelines, creative development, main stage production, breakout sessions, on-site staffing, and vendor relationships—executed with precision and creativity.
  • Project manage external agencies and production teams to bring event experiences to life through thoughtful design, world-class production, and seamless logistics.
  • Negotiate and manage contracts with city tourism boards, DMCs, convention centers, hotel room blocks, and unionized venues.
  • Build and manage custom registration sites and event apps that capture travel requirements and customized scheduling.
  • Travel to lead on-site execution, manage teams and partners, and represent Bluefish with professionalism and authenticity.
  • Manage logistical requirements for planning, staging, and shipping of tradeshow properties, products, and supporting materials.
  • Collaborate closely with executive leaders and cross-functional teams to shape event objectives, content, and storytelling that reflect our vision, values, and voice.
  • Serve as a trusted advisor to senior stakeholders, providing strategic recommendations, creative direction, and calm problem-solving under pressure.
  • Establish staffing requirements, secure approvals, and recruit employees to support events as needed.
  • Maintain clear communication with internal and external stakeholders through detailed briefs and regular planning updates.
  • Partner with the Marketing Lead and Editorial Manager to build compelling content and programming—working with internal stakeholders and speakers to craft narratives that inspire, educate, and spark conversation.
  • Define objectives, messaging, and audience generation strategies for each event, including email campaigns, speaker plans, collateral, and registration.
  • Research and evaluate potential guest speakers and external voices to elevate programming.
  • Stay ahead of industry trends in experiential marketing, technology, and event innovation to keep Bluefish's presence fresh and forward-thinking.
  • Own the events calendar, aligning all activity with broader marketing strategy and business goals—from research and conception through budget reconciliation and ROI tracking.
  • Gather competitive intelligence, industry trends, and business objectives to inform event marketing recommendations.
  • Track marketing development fund budgets for Business Development and report on effectiveness, including leads, pipeline influence, and other key metrics.
  • Use data and feedback to measure success, evaluate ROI, and continuously evolve how Bluefish shows up through live and digital experiences.
  • Collaborate across the broader marketing team to find efficiencies, implement best practices, and support other event initiatives as needed.

Requirements

  • 10-14 years of experience leading events across owned conferences, field marketing, sponsored trade shows, and client experiences—ideally within a SaaS, Martech, or high-growth startup environment.
  • A strategic thinker and hands-on operator—equally comfortable shaping event strategy as you are managing on-site logistics at 7am.
  • Proven experience negotiating vendor contracts, managing complex budgets, and delivering events on time and on budget.
  • A natural collaborator who works fluidly with senior leaders, marketing teams, and external partners to align on goals and execute with excellence.
  • Data-informed and ROI-driven—you know how to define success before an event and measure it after.
  • Organized, resourceful, and calm under pressure—you thrive when priorities shift and no two days look the same.
  • Excited by the opportunity to build something from scratch and define what Bluefish's events presence looks like for years to come.
Benefits
  • Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
  • Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
  • Join an experienced high-performing team where you will have immediate ownership and impact
  • Experience a true meritocracy with significant career growth upside as the business scales
  • Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
  • Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
  • Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
  • Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
  • Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
  • Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event strategyevent planningbudget managementcontract negotiationproject managementlogistics managementdata analysisROI trackingcontent developmentaudience generation
Soft Skills
collaborationproblem-solvingcommunicationcreativityorganizationstrategic thinkingadaptabilityleadershipresourcefulnessprofessionalism