Community & Customer Marketing Manager

BlueCat

Community & Customer Marketing Manager focused on enhancing customer relationships at BlueCat. Managing community engagement strategies and promoting technical solutions for customer advocacy.

Posted 6/8/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$100,000 per yearWebsite

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Hard Skills

community managementcustomer marketingtechnical marketingcustomer engagementlifecycle marketinganalyticsreportingproject managementnetworking conceptscontent creation

Soft Skills

communication skillsorganizational skillscuriositycontinuous learningcollaborationcustomer advocacycustomer loyaltyengagement strategiessimplifying technical conceptsmulti-priority management

Tools & Technologies

GainsightAI-powered toolscommunity platformswebinarsAMAsvirtual eventstechnical discussionscustomer engagement campaignscontent management systemsdata initiatives

Industry Keywords

BlueCatnetwork engineersarchitectstechnical practitionersenterprise softwarecybersecurityinfrastructure technologycustomer insightsmarket reportsindustry trends

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Manage and grow BlueCat’s customer community ecosystem, including the BlueCat Network VIP Community and customer-facing Care Community platforms.
Lead community engagement strategies that increase customer participation, advocacy, product awareness, and customer loyalty.
Create and execute community initiatives such as webinars, AMAs, workshops, virtual events, technical discussions, and customer engagement campaigns.
Develop a strong understanding of BlueCat’s products, solutions, and industry landscape in order to effectively engage with highly technical customer audiences.
Act as a trusted community resource by confidently communicating with network engineers, architects, and technical practitioners as a peer.
Partner closely with Product Management, Product Marketing, Customer Success, Sales Engineering, and Support teams to align community programs with customer and business priorities.
Monitor industry trends, analyst research, market reports, and customer insights to identify topics and content relevant to BlueCat customers and communities.
Share relevant research, technical insights, industry news, and best practices with customer audiences to drive education and thought leadership.
Collaborate with internal subject matter experts to develop technical and customer-focused content including blogs, community posts, webinars, and educational resources.
Drive customer segmentation and data initiatives to improve visibility into community engagement and customer behavior.
Track and report on community health, engagement metrics, customer sentiment, and program performance.
Support customer advocacy and customer marketing initiatives including references, reviews, case studies, and customer storytelling.
Leverage AI-powered tools and emerging technologies to improve efficiency, scale content creation, and enhance customer engagement strategies.
Demonstrate curiosity and continuous learning by staying informed on evolving technologies, networking trends, and customer needs.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in community management, customer marketing, technical marketing, customer engagement, or a related role.
Experience managing and moderating online customer communities.
Strong understanding of customer engagement, advocacy, lifecycle marketing, and community-building principles.
Ability and willingness to learn technical networking concepts, products, and industry trends.
Experience working with technical audiences, preferably in enterprise software, networking, cybersecurity, or infrastructure technology.
Strong written and verbal communication skills, including the ability to simplify and communicate technical concepts clearly.
Experience collaborating closely with Product Management, Product Marketing, or technical teams.
Experience using analytics and reporting tools to measure program effectiveness and customer engagement.
Strong organizational and project management skills with the ability to manage multiple priorities.
Experience with community platforms such as Gainsight is considered an asset.
Familiarity with AI tools and willingness to incorporate AI into day-to-day workflows and marketing operations.

Benefits

Comp & perks

A Professional Development Budget
Dedicated Wellness Days and Wellness Week
A Lifestyle Spending Account
An Employee Recognition Program