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Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges.
- Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, ebooks, video scripts, solution briefs, and white papers.
- Partner with demand marketing teams to deliver key assets aligned with the buyer’s journey.
- Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights.
- Analyze market segmentation and identify opportunities for differentiation and growth.
- Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards)
- Support the sales team by providing training on the messaging you create to enable effective & consistent communication of BlueCat value to customers.
- Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content.
- Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies.
- Advocate for the voice of the customer internally and ensure alignment with customer needs.
Requirements
What you’ll need- 5+ years in product marketing roles for enterprise software companies within the networking / IT industry.
- Experience operating within a global organization, working across time zones and cultures.
- Experience developing collaborative relationships across departments.
- Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts.
- Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies (specific experience with Network Observability, Network Monitoring, NetFlow and Packet data, is advantageous)
- General knowledge of leading vendors in the Network Observability market (strengths, vulnerabilities, competitive positioning).
- Familiarity with key marketing operations platforms (Monday.com, Gong, Highspot, Slack, Confluence, as well as MS Office Suite).
Benefits
Comp & perks- A Professional Development Budget
- Dedicated Wellness Days and Wellness Week
- A Lifestyle Spending Account
- An Employee Recognition Program
ATS Keywords
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Hard Skills & Tools
product messagingcustomer-facing marketing materialsmarket analysissales tools developmentcustomer feedback gatheringtechnical writingnetworking technologiescloud technologiescybersecurity technologiesnetwork observability
Soft Skills
collaborative relationshipseffective communicationcustomer advocacycross-departmental collaborationcultural awarenessanalytical thinkingtraining and supportadaptabilityproblem-solvinginsight derivation