Marketing and Events Specialist
BlueAlly
full-time
Posted on:
Location Type: Office
Location: United States
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About the role
- Coordinate and project manage demand generation and lead generation campaigns, from planning through execution and post-campaign follow-up
- Manage federal and alliance marketing requests, including campaign and event support
- Assist with OEM and partner-funded marketing programs, including budget tracking and alignment with partner guidelines and requirements
- Plan and execute events such as trade shows, partner events, customer meetings, seminars, and internal events
- Handle event logistics including venues, catering, materials, shipping, and onsite coordination
- Track campaign and event budgets, manage expenses, and support reporting and reimbursement processes
- Support email marketing campaigns, lead follow-up workflows, and basic performance reporting (registrations, leads, engagement, etc.)
- Maintain organized project plans, timelines, and documentation across multiple concurrent initiatives
- Collaborate with marketing, sales, and alliance teams on marketing planning and execution to support business priorities
- Represent BlueAlly professionally at partner and customer-facing events, including those requiring travel
Requirements
- Bachelor’s degree in Marketing, Business, or a related field preferred, but not required
- Highly motivated self-starter with a desire to learn and contribute across multiple aspects of the business
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Experience supporting demand generation and lead generation campaigns
- Familiarity with OEM or partner marketing programs, budgets, and compliance guidelines preferred
- Comfortable working collaboratively across marketing, sales, and partner teams
- Detail-oriented while maintaining focus on broader campaign and business goals
- Budget tracking and expense management experience or aptitude
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Strong computer skills with the ability to work with marketing data and basic reporting
- Experience with marketing tools, CRM systems, or graphic design tools is a plus, but not required.
Benefits
- Paid time off
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationlead generationbudget trackingexpense managementemail marketingperformance reportingproject managementevent logisticscampaign executionmarketing data analysis
Soft Skills
organizational skillscommunication skillscollaborationdetail-orientedself-startermotivationability to manage multiple projectsfocus on business goalsadaptabilityteamwork