Marketing and Events Specialist

BlueAlly

Marketing Specialist supporting demand generation and lead generation campaigns for BlueAlly Technology Solutions. Managing multiple projects and collaborating with sales and partners in a fast-paced environment.

Posted 4/11/2026full-time🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Coordinate and project manage demand generation and lead generation campaigns, from planning through execution and post-campaign follow-up
Manage federal and alliance marketing requests, including campaign and event support
Assist with OEM and partner-funded marketing programs, including budget tracking and alignment with partner guidelines and requirements
Plan and execute events such as trade shows, partner events, customer meetings, seminars, and internal events
Handle event logistics including venues, catering, materials, shipping, and onsite coordination
Track campaign and event budgets, manage expenses, and support reporting and reimbursement processes
Support email marketing campaigns, lead follow-up workflows, and basic performance reporting (registrations, leads, engagement, etc.)
Maintain organized project plans, timelines, and documentation across multiple concurrent initiatives
Collaborate with marketing, sales, and alliance teams on marketing planning and execution to support business priorities
Represent BlueAlly professionally at partner and customer-facing events, including those requiring travel

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field preferred, but not required
Highly motivated self-starter with a desire to learn and contribute across multiple aspects of the business
Strong organizational skills with the ability to manage multiple projects simultaneously
Excellent written and verbal communication skills
Experience supporting demand generation and lead generation campaigns
Familiarity with OEM or partner marketing programs, budgets, and compliance guidelines preferred
Comfortable working collaboratively across marketing, sales, and partner teams
Detail-oriented while maintaining focus on broader campaign and business goals
Budget tracking and expense management experience or aptitude
Proficiency in Microsoft Word, Excel, and PowerPoint
Strong computer skills with the ability to work with marketing data and basic reporting
Experience with marketing tools, CRM systems, or graphic design tools is a plus, but not required.

Benefits

Comp & perks

Paid time off
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationlead generationbudget trackingexpense managementemail marketingperformance reportingproject managementevent logisticscampaign executionmarketing data analysis

Soft Skills

organizational skillscommunication skillscollaborationdetail-orientedself-startermotivationability to manage multiple projectsfocus on business goalsadaptabilityteamwork