Growth Marketing Manager

Blueair

DTC Performance & Growth Marketing Manager at Blueair owning strategy for direct-to-consumer growth. Balancing budget allocation with marketing channels for efficient acquisition and brand building.

Posted 7/9/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home.
Decide how to allocate marketing budget across channels.
Own the agency relationship end to end.
Analyze the performance of all paid media channels against revenue targets.
Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.

Requirements

What you’ll need

5–8+ years in DTC or e-commerce performance marketing.
A track record of business-level strategy, not just channel strategy.
Experience managing media budgets at a director level and directing agency partners.
Proven success scaling paid media across TikTok, Meta, and Google.
Fluency in performance data and attribution, with hands-on experience in a tool such as Google Analytics.
Strong analytical mindset with the ability to set CAC and LTV goals.
Deep understanding of the DTC customer journey.

Benefits

Comp & perks

health insurance (medical, dental and vision)
401K with company match
parental leave
sick leave
paid vacation and holidays
access to numerous additional perks and benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Full-Funnel Media StrategyPerformance MarketingBudget AllocationData AnalysisAttribution Modeling

Soft Skills

Analytical MindsetStrategic Thinking