DTC Performance & Growth Marketing Manager

Blueair

DTC Performance & Growth Marketing Manager owning the strategy for direct-to-consumer growth at Blueair. Focused on holistic business growth through efficient media strategy across multiple channels.

Posted 6/19/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home
Decide how to allocate marketing budget across channels to grow topline revenue while maintaining customer acquisition cost (CAC) efficiency
Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication
Analyze the performance of all paid media channels against revenue targets
Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home
Partner with internal teams to ensure agencies have the content and context they need

Requirements

What you’ll need

5–8+ years in DTC or e-commerce performance marketing
A track record of business-level strategy, not just channel strategy
Experience managing media budgets at a director level and directing agency partners
Proven success scaling paid media across TikTok, Meta, and Google
Fluency in performance data and attribution, with hands-on experience in a tool such as Google Analytics, Adobe Analytics
Strong analytical mindset
Deep understanding of the DTC customer journey
A bachelor’s degree in Marketing, Business, Analytics, or a related field (preferred)

Benefits

Comp & perks

Health insurance (medical, dental and vision)
401K with company match
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous additional perks and benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingmedia strategybudget managementdata analysiscustomer acquisition costpaid media scalingattributionDTC marketinge-commerce marketing

Soft Skills

analytical mindsetstrategic directioncommunicationrelationship management