VP, Customer Lifecycle Marketing

Blue Yonder

VP building lifecycle marketing for Blue Yonder’s digital supply chain and omni-channel commerce platform. Leading customer communications, adoption, retention, and expansion campaigns through AI-powered personalization.

Posted 8/12/2026full-timeRemote • 🇺🇸 United StatesLead💰 $193,198 - $250,802 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle Marketing, focusing on customer engagement strategies, segmentation, and journey mapping. Proven ability to leverage marketing automation, AI-driven technologies, and cross-functional collaboration to drive retention and revenue growth.

Highest-signal resume keywords

Lifecycle MarketingMarketing AutomationCustomer SegmentationCross-Functional CollaborationData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer MarketingGrowth MarketingB2B SaaS ExperienceOrganizational DesignKPI DefinitionIn-Product MessagingCustomer Portal ManagementRevenue Contribution AnalysisGovernance ProcessesCampaign Development

Soft Skills

Influencing Without AuthorityClear CommunicationPersuasive PresentationStakeholder ManagementStrategic Vision

Tools & Technologies

CDPsPersonalization EnginesAI-Driven Marketing TechnologyMarketing Automation ToolsCustomer Success Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Customer Lifecycle FrameworkCustomer EngagementRetention StrategiesExpansion OpportunitiesDigital Touchpoints

About the role

Key responsibilities & impact

Design and stand up a new, unified Lifecycle Marketing function
Consolidate customer-marketing activities into a cohesive team and operating model
Define the customer lifecycle framework across onboarding, adoption, renewal, expansion, and advocacy
Partner with CX, Marketing, and AS leadership on organizational transition, including roles, programs, and budgets
Develop governance, calendars, and approval processes for coordinated customer communications
Build customer segmentation and journey maps for targeted lifecycle messaging
Connect Marketing, CX, Product, Sales, and Customer Success on scaled customer engagement
Identify and enable expansion, cross-sell, and upsell opportunities within the installed base
Build always-on nurture programs and targeted campaigns
Define and report pipeline and revenue contribution from lifecycle and expansion campaigns
Govern in-product messaging, announcements, banners, walkthroughs, notifications, and customer portal communications
Shape the customer portal content and communication strategy
Partner with Revenue Marketing on campaigns, creative, marketing automation, and shared martech infrastructure
Leverage AI, automation, predictive signals, and personalization for lifecycle communications
Define and own KPIs including retention, NRR, product adoption, engagement, and cross-sell/upsell revenue
Report program performance and business impact to marketing and CX leadership

Requirements

What you’ll need

10–15+ years in customer marketing, lifecycle marketing, growth marketing and/or business development roles
Experience building or significantly scaling a function or team
Experience in B2B SaaS or enterprise technology
Supply chain, logistics, or retail technology experience is a plus
Demonstrated success partnering across Marketing, Customer Success/CX, Product, and Sales
Ability to influence without direct authority during organizational change
Track record using in-product messaging, customer portals, or similar owned digital touchpoints as active marketing channels
Strong working knowledge of marketing automation, CDPs, personalization engines, and AI-driven marketing technology
Ability to connect customer marketing programs to retention, expansion, and revenue outcomes
Bachelor's degree in Marketing, Business, or a related field
Organizational design and change leadership skills
Strong cross-functional collaboration and stakeholder management skills
Customer-centric, data-driven decision-making
Strategic vision paired with hands-on execution
Clear, persuasive communication and presentation skills

Benefits

Comp & perks

Annual performance bonus or commission program
Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
Inclusion and belonging workplace culture
Work-life balance