Marketing

• Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
• Develop and execute ABM-led go-to-market plans that drive engagement within target accounts, influence pipeline, and accelerate revenue
• Execute integrated marketing strategies in collaboration with key stakeholders, ensuring alignment with key accounts, sub-vertical goals and broader business objectives.
• Partner with the Marketing Managers to develop and implement comprehensive plans with a focus on ABM, aligning with campaigns, and events to drive demand and pipeline.
• Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with specified prospective customers and partners.
• Develop, schedule, and manage targeted email marketing campaigns to nurture leads, promote solutions, and enhance targeted customer engagement.
• Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
• Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
• Design and implement lead generation programs to grow the sales pipeline and accelerate customer acquisition.
• Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
• Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
• Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
• Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.

ABM Marketing Manager

Regional Nutrition Marketing Lead

Senior Integrated Marketing Manager

Principal Technical Marketing Engineer

Senior Email Automation Marketer, French Speaking

Assistant Marketing and Communications Project Manager