Marketing

• Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
• Develop and execute ABM-led go-to-market plans that drive engagement within target accounts, influence pipeline, and accelerate revenue.
• Execute integrated marketing strategies in collaboration with key stakeholders, ensuring alignment with key accounts, sub-vertical goals and broader business objectives.
• Partner with the Marketing Managers to develop and implement comprehensive plans with a focus on ABM, aligning with campaigns, and events to drive demand and pipeline.
• Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with specified prospective customers and partners.
• Develop, schedule, and manage targeted email marketing campaigns to nurture leads, promote solutions, and enhance targeted customer engagement.
• Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
• Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
• Design and implement lead generation programs to grow the sales pipeline and accelerate customer acquisition.
• Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
• Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
• Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
• Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.

ABM Marketing Manager

Channel Activation Marketer, EMEA