Blue Yonder

ABM Marketing Manager

Blue Yonder

full-time

Posted on:

Location Type: Hybrid

Location: Bracknell • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

SFDC

About the role

  • Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
  • Develop and execute ABM-led go-to-market plans that drive engagement within target accounts, influence pipeline, and accelerate revenue.
  • Execute integrated marketing strategies in collaboration with key stakeholders, ensuring alignment with key accounts, sub-vertical goals and broader business objectives.
  • Partner with the Marketing Managers to develop and implement comprehensive plans with a focus on ABM, aligning with campaigns, and events to drive demand and pipeline.
  • Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with specified prospective customers and partners.
  • Develop, schedule, and manage targeted email marketing campaigns to nurture leads, promote solutions, and enhance targeted customer engagement.
  • Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
  • Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
  • Design and implement lead generation programs to grow the sales pipeline and accelerate customer acquisition.
  • Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
  • Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
  • Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
  • Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.

Requirements

  • 3-5 years in marketing in a variety of roles with a focus on ABM, preferred also in demand generation and field marketing
  • Prior experience working closely with the sales team, preferably within a SaaS company is highly desired
  • Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue
  • Proven experience in building a multi- channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.
  • Knowledge of best practices in B2B marketing, account-based demand generation, marketing automation, lead conversion and nurturing programs
  • Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept
  • A strong proponent of marketing technology and operations.
  • Depth of experience in project management and driving results across cross-functional teams is key.
  • Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets
  • Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
  • Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similar
  • Experience with ABM platforms such as 6Sense, Triblio, DemandBase, etc. is a plus
  • Excellent project management skills
Benefits
  • Regional Travel required
  • Open to remote-first working

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
account-based marketing (ABM)demand generationfield marketingemail marketingpaid digital campaignscontent syndicationlead generationcampaign performance metricsmarket researchproject management
Soft skills
communication skillsinterpersonal skillsexecutive presencerelationship buildingself-starteradaptabilityresults-drivencollaborationstrategic thinkingcreativity