Blue Ocean Global Technology

Performance Marketing

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives.
• Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals.
• Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives.
• Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results.
• Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness.
• Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices.
• Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact.
• Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings.
• Ensure all paid media activities comply with internal processes, policies and quality standards.
• Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team.
• Support additional marketing initiatives and projects as required to meet evolving business needs.

Paid Media Manager

Solutions Engineer

• Deep Discovery: Demonstrate excellent communication skills to uncover client needs required to create tailored platform builds that address their specific challenges and objectives.
• Product Demos: Deliver compelling product demonstrations that showcase the value and capabilities of Cision’s technology to prospective clients and customers, including the ability to articulate complex topics or concepts to less technical audiences.
• Technical Support: Provide technical support during pre-sales and post-sales, addressing client queries and concerns to ensure a smooth and positive experience.
• Solution Design: Work closely with clients to design and implement customized solutions that leverage Cision’s technology to meet their goals.
• Collaboration: Partner with internal teams, including Sales, Product, Marketing, and Customer Success, to ensure seamless integration and implementation of solutions.
• Client Relationships: Build and maintain strong relationships with key stakeholders to drive new business opportunities.
• Market Insights: Stay up-to-date with industry trends and developments to provide clients with the most relevant and effective solutions.

Solutions Consultant

Onboarding Specialist

• Become a product expert, staying up to date on Brandwatch’s suite and industry trends.
• Design and deliver scalable onboarding solutions that align with client objectives while ensuring future growth.
• Manage complex customer engagements, balancing multiple stakeholders and delivering high-impact solutions on time.
• Proactively drive long-term product adoption, providing best practices and strategic recommendations.
• Lead client consultations, deeply understanding their requirements and guiding them toward achieving business goals.
• Represent Brandwatch in client-facing meetings, presentations, and industry events.
• Mentor and support junior team members, developing scalable processes and templates for success.
• Take ownership of strategic accounts, leading advanced, custom onboarding projects and consulting on tailored solutions.
• Be a pioneer in new migration projects, creating frameworks to enhance efficiency across the team.

Senior Customer Onboarding Specialist

Marketing

• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments.
• Work closely with our EMEA sales team and forge strong communication and processes between teams.
• Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities.
• Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions.
• Plan and execute digital marketing strategy collaboratively with other parts of the marketing org.
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
• Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

Paid Media Manager

Solutions Consultant

Senior Customer Onboarding Specialist

Field Marketing Manager