Program Manager

• Strategic event management of both physical and digital events from inception to completion, including webinars, workshops, industry events, conferences, tradeshows, customer events, special meetings in the Blue Mantis luxury suite at Gillette Stadium, to enhance brand recognition and drive demand generation.
• Oversee sports sponsorships including Gillette Stadium special events and the New England Patriots, Carolina Panthers, and Jacksonville Jaguars.
• Develop and maintain registration websites for both virtual and in-person events, manage communications, and collect feedback through surveys.
• Manage registration reporting, including screening registration requests.
• Coordinate all logistics, including venue selection, vendor management, contract negotiation, onsite execution, and budget management to ensure all expenses are tracked and remain within the allocated budget.
• Develop and manage event timelines, budgets, and promotional activities to guarantee successful event outcomes.
• Handle the inventory, organization, and shipping of event swag and printed materials.
• Support the planning and execution of large-scale annual conferences, including the internal kickoff event and Cloudscape, Blue Mantis’ flagship annual customer conference.
• Oversee the company-wide event calendar and collaborate with event attendees and the Digital Marketing team to ensure all event and partner-related activities are integrated into social advocacy programs.
• Monitor and analyze the performance of events, sponsorships, and webinars, providing insights and recommendations for continuous improvement.
• Produce and deliver advanced post-event recaps, reporting, and analytics to show pipeline and revenue generation and ROI.
• Maintain accurate records of event performance, attendees, budgets and overall event spend.
• Collaborate with the marketing, sales, and partner teams to align event objectives with business and partnership goals and drive pipeline.
• Coordinate with the BDR team to drive robust pre-and post-event promotions.
• Build and maintain strong relationships with vendors, strategic partners, and internal stakeholders.
• Communicate effectively with all levels of the organization, providing regular updates on event registrations, pre-event attendee information, and post-event recaps.
• Support internal communications for events, and special projects across the Marketing team.

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