Manage all aspects of trade shows, digital events, conferences, customer sponsorships, and other corporate events.
Strategic event management of both physical and digital events from inception to completion, including webinars, workshops, industry events, conferences, tradeshows, customer events, & special meetings in the Blue Mantis luxury suite at Gillette Stadium.
Oversee sports sponsorships including Gillette Stadium special events and partnerships with the New England Patriots, Carolina Panthers, and Jacksonville Jaguars.
Develop and maintain registration websites for virtual and in-person events, manage communications, and collect feedback through surveys.
Manage registration reporting, including screening registration requests.
Coordinate logistics including venue selection, vendor management, contract negotiation, onsite execution, and budget management.
Develop and manage event timelines, budgets, and promotional activities.
Handle inventory, organization, and shipping of event swag and printed materials.
Support planning and execution of large-scale annual conferences, including internal kickoff and Cloudscape customer conference.
Oversee company-wide event calendar and integrate event activities with digital marketing and social advocacy programs.
Monitor and analyze performance of events, sponsorships, and webinars; produce post-event recaps, reporting, and analytics to show pipeline, revenue generation, and ROI.
Collaborate with marketing, sales, partners, and BDR teams to align event objectives with business goals and drive pipeline.
Build and maintain relationships with vendors, strategic partners, and internal stakeholders.
Communicate regular updates on registrations, pre-event attendee information, and post-event recaps.
Support internal communications for events and special projects across the Marketing team.
Requirements
Bachelor’s degree in Event Management, Hospitality, Marketing, or related field.
Minimum of 3 years of experience in event planning and coordination.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team in a fast-paced environment.
Proficiency in marketing automation tools, CRM systems, and Microsoft Office Suite.
Willingness to learn WordPress.
Experience in registration management tools (Swoogo preferred).
Experience with Canva and Adobe Design Studio preferred.
Ability to work under pressure and meet tight deadlines.
Understanding of the IT industry including MSP, VAR, and Channel operations.
Willingness to travel as needed to support events and partner activities.
Strong work ethic and excitement about growing your career within a rapidly growing company.