Senior Product Manager
Blue Cross Blue Shield of Massachusetts
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • United States
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Salary
💰 $132,391 - $163,240 per year
Job Level
About the role
- Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities and determine the optimal timing for launching new solutions
- Define and communicate a clear product vision and roadmap based on customer feedback, market research, and industry insights
- Create and manage rigorous, data-driven business cases for new product opportunities, including segment and product specific ROI projections and feasibility analysis
- Develop and lead the go-to-market (GTM) strategy for new product launches, including defining the value proposition, creating sales enablement tools, and partnering with Marketing to drive broker and employer engagement
- Drive product affordability initiatives by identifying key drivers of medical cost trend, analyzing financial impacts of benefit changes, and developing product strategies to contribute to lowering the total cost of care
- Lead the end-to-end product development lifecycle, from initial scoping and requirements definition to coordinating testing and final deployment
- Direct the ongoing strategy and management of core commercial medical products adapting approaches for different market segments and partnering closely with regional blues partners and the BCBS Association where applicable to ensure market success
- Collaborate with Sales, Marketing, and other key stakeholders to gather ongoing feedback to ensure product success
- Establish, track, and report on Key Performance Indicators (KPIs) to measure the effectiveness of market offerings against corporate goals
- Develop and present compelling narratives to senior leadership regarding product strategy, performance, and growth opportunities
- Ensure operational readiness for all product initiatives by partnering with Operations, IT, and other business areas to ensure that products can be administered accurately and efficiently
Requirements
- Bachelor’s degree required; MBA or other Master's degree is a plus
- 5+ years of relevant experience in product management
- Experience in the healthcare industry is strongly preferred
Benefits
- paid time off
- medical/dental/vision insurance
- 401(k)
- a suite of well-being benefits to eligible employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementmarket researchdata analysisgo-to-market strategyfinancial analysisproduct development lifecycleKPI trackingROI projectionsfeasibility analysissales enablement
Soft Skills
communicationcollaborationleadershipstrategic thinkingproblem-solvingnarrative developmentstakeholder engagementcustomer feedback integrationoperational readinessadaptability
Certifications
Bachelor's degreeMBA