Blue Cross and Blue Shield of Nebraska

Marketing Strategist

Blue Cross and Blue Shield of Nebraska

full-time

Posted on:

Location Type: Hybrid

Location: Omaha • Florida • Iowa • United States

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About the role

  • Work collaboratively, internally and externally, to create and execute annual integrated marketing plans for various products and campaigns.
  • Develop a deep understanding of business goals for various group verticals, while aligning marketing strategies to drive results that meet those goals.
  • Facilitate direct marketing processes and implementations, with a particular focus on direct mail, digital and fulfillment.
  • Create effective messaging for products that is clear and efficient.
  • Provide in-depth market, industry and competitive analysis.
  • Track and analyze effectiveness of marketing campaigns and develop reporting to provide guidance for future marketing initiatives.
  • Manage project budgets and coordinate vendor invoices.

Requirements

  • Bachelor’s degree in marketing or a related field, with a minimum of two years of relevant work experience.
  • Previous experience with direct marketing, digital or lead generation marketing.
  • Ability to implement a consumer marketing strategy, apply it to business goals, track and report return on investment (ROI) and adapt plans based on market conditions, financial environment and business changes.
  • Proven track record of managing multiple projects within a tight deadline environment.
  • Excellent verbal and written communication skills.
  • An equivalent combination of education and experience may be substituted for this requirement.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
direct marketingdigital marketinglead generation marketingmarket analysiscompetitive analysiscampaign trackingreportingbudget managementproject managementconsumer marketing strategy
Soft Skills
collaborationcommunicationadaptabilitytime managementorganizational skills
Certifications
Bachelor’s degree in marketing