BLUE Communications

Digital Marketing

• Maintain and update digital team work-in-progress (WIP) and track all account activities
• Carry out daily account checklist tasks, including monitoring client ad accounts
• Own and deliver digital performance reporting for assigned client accounts
• Drive digital marketing activities and follow up with team members to ensure delivery
• Build knowledge of clients, their industries, and wider market trends
• Collaborate with account teams to integrate digital strategies into wider communication plans
• Manage and schedule client social media content across platforms
• Plan, execute, and monitor paid social media campaigns
• Implement SEO strategies, including keyword research and optimisation
• Execute and optimise paid search (SEM) campaigns
• Track, analyse, and report on digital campaign performance using analytics tools
• Provide data-driven recommendations to improve campaign outcomes
• Act as a key contact for clients, providing updates and insights
• Support team collaboration, internal meetings, and general administrative tasks

Digital Marketing Executive