Growth Marketing Manager, Account-Based
Path Forward IT
Account-Based Marketing Growth Manager
Blue Alliance
full-time
Posted on:
Origin: • 🇺🇸 United States • Ohio
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build tiered target account lists aligned to ICPs and vertical segmentation
- Plan and launch personalized, multi-channel ABM campaigns (email, LinkedIn, landing pages, webinars, events)
- Track engagement, pipeline influence, and ROI at the account level; adjust based on data
- Partner with Sales and Marketing to create/refine sales collateral, email sequences, landing pages, case studies, and partner materials
- Identify and activate strategic partners; coordinate co-marketing, events, and referral programs
- Work with SDRs and AEs to refine messaging and objection handling; join prospect calls as needed
- Maintain clean CRM data and accurate attribution across campaigns and partner activities
- Operate with a test-and-learn mindset, documenting experiments and results
- Provide regular reporting (weekly highlights; monthly KPI rollups)
- Travel occasionally for events and partner activations
- Uphold company values and healthcare compliance expectations (e.g., HIPAA)
Requirements
- 3–6 years in B2B marketing, growth, or sales (IT/SaaS/healthcare preferred)
- Demonstrated ABM experience (HubSpot, ZoomInfo, LinkedIn Sales Navigator; ABM/advertising platforms a plus)
- Strong writing and messaging skills for technical audiences (portfolio preferred)
- Familiarity with healthcare IT and compliance (HIPAA, HITRUST, SOC 2) is a plus
- Collaborative, resourceful, and comfortable in a fast-paced environment
- Bachelor’s degree or equivalent experience
