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Marketo Consultant
Blue Acorn iCiMarketo Consultant serving clients to quantify value from Adobe solutions. Collaborate across teams to deliver technical and strategic services for Marketo.
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Serve as a recognized authority in Adobe Marketo Engage and integrated Adobe solutions following industry best practices and standards.
- Act as a subject matter expert on B2B marketing automation methodologies and best practices.
- Gather and understand client business objectives, technical requirements, and key performance indicators.
- Assess client technical environments and identify implementation gaps relative to business goals.
- Translate business use cases into scalable Marketo solution designs while balancing campaign flexibility, reporting requirements, integration dependencies, and platform guardrails.
- Review technical designs for alignment with KPIs, business objectives, and implementation feasibility.
- Document actionable recommendations to reduce implementation risk and improve platform adoption.
- Advise clients on architectural design and B2B data models for Marketo integrations.
- Design and evaluate integrations between Marketo and enterprise platforms including CRM, ERP, and other business systems.
- Review API usage patterns and integration architecture to identify quota, throughput, concurrency, and data processing risks.
- Provide guidance on integration technologies including REST APIs, webhooks, CRM synchronization, and interoperability across Adobe and non-Adobe systems.
- Evaluate processing, scalability, and downstream impacts of complex data models and recommend sustainable solutions.
- Provide troubleshooting and design guidance for advanced Marketo data structures, including custom fields, custom objects, and custom activities.
- Evaluate Smart Campaign designs, trigger versus batch strategies, campaign qualification behavior, and operational guardrails.
- Support troubleshooting of complex automation issues including campaign recursion, processing delays, activity volume impacts, sync backlogs, and unintended behavior.
- Provide best-practice guidance for Marketo Design Studio assets including emails, forms, templates, and landing pages.
- Recommend scalable solutions that support performance, maintainability, and long-term growth.
- Manage multiple client engagements simultaneously while ensuring timely delivery and high-quality service.
- Interact regularly with marketers, analysts, developers, and executive stakeholders.
- Facilitate technical discussions and solution reviews with clients and partners.
- Establish credibility and trust through strong communication and consulting skills.
- Support customer success initiatives and drive adoption of Adobe solutions.
- Maintain accurate project records, workload estimates, and time tracking documentation.
- Create client-facing documentation, presentations, and recommendations using Microsoft Office and AI-enabled tools.
- Leverage AI technologies to improve workflow efficiency, research platform capabilities, and accelerate delivery.
- Continuously expand technical expertise through training, certifications, and self-study.
Requirements
What you’ll need- Deep technical expertise in Adobe Marketo Engage, including architecture, data design, automation, integrations, governance, and advanced troubleshooting.
- 7+ years of direct client consulting experience.
- Experience designing and supporting complex Marketo implementations.
- Expertise in B2B marketing automation best practices.
- Experience with REST APIs, webhooks, CRM synchronization, Model Context Protocol (MCP), and enterprise integration patterns.
- Strong understanding of Marketo data architecture and scalability considerations.
- Experience evaluating Smart Campaign processing, operational workflows, and automation performance.
- Ability to translate business requirements into architecture, design, and development activities.
- Experience presenting technical solutions to both technical and non-technical audiences.
- Strong facilitation, consulting, and problem-solving skills.
- Proficiency utilizing AI tools within daily workflows.
- Excellent verbal and written communication skills.
- Ability to establish credibility and trust with clients and stakeholders.
Benefits
Comp & perks- medical, dental and vision insurance
- life insurance
- disability
- paid time off
- 401(k)
- more!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Adobe Marketo EngageData DesignAutomationIntegrationsAdvanced TroubleshootingSmart Campaign EvaluationArchitecture DesignB2B Data ModelsComplex Implementation SupportScalability Considerations
Soft Skills
Strong Communication SkillsConsulting SkillsProblem-Solving SkillsFacilitation SkillsCredibility and Trust Establishment