Blue Acorn iCi

Digital Strategy Consultant

Blue Acorn iCi

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

AEM

About the role

  • Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.
  • Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
  • Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
  • Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
  • Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
  • Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
  • Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).
  • Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks.
  • Support backlog management with user stories and refinement for multi-solution Adobe programs.
  • Facilitate workshops, discovery sessions, and journey design sessions with client teams.
  • Ensure program cohesion and stakeholder clarity across delivery stages.

Requirements

  • Working knowledge of AEP, RTCDP, AJO, and CJA
  • Familiarity with AEM Assets, Workfront, or Marketo is a plus.
  • Ability to interpret data schemas, identity models, and event structures.
  • Understanding of segmentation logic, customer attributes, and behavioral signals.
  • Experience defining success metrics, measurement plans, and reporting requirements.
  • Experience translating business goals into technical requirements, journeys, or data-driven use cases.
  • Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.
  • Ability to break down complex problems into structured frameworks and clear documentation.
  • Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences.
  • Consultative mindset with experience facilitating workshops or working directly with business stakeholders.
  • Highly organized and able to influence alignment across cross-functional departments.
Benefits
  • medical, dental and vision insurance
  • life insurance
  • disability
  • paid time off
  • 401(k)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
journey mappingKPI definitionrequirement documentationsegmentation logicmeasurement plansdata interpretationcustomer experience principleslifecycle marketingpersonalization strategiesbusiness rules
Soft skills
communication skillsstorytellingconsultative mindsetorganizational skillsproblem-solvingstakeholder managementworkshop facilitationcollaborationclarity in documentationinfluence