Marketing Manager

Bloomsbury USA

. Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.

Posted 4/21/2026full-timeNew York City • Maryland, New York • 🇺🇸 United StatesMid-LevelSenior💰 $60,075 - $63,000 per yearWebsite

About the role

Key responsibilities & impact

Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.
Manage seasonal, annual, and channel-specific audience marketing plans aligned with sales and long-term growth goals.
Create compelling marketing materials that position Bloomsbury Academic titles effectively to an external audience market, support course adoption efforts, and drive engagement from instructors and students.
Tailor campaigns and messaging for key academic audiences based on market research and user insights.
Facilitate communication with editorial, sales, and marketing to ensure effective campaign execution.
Analyze campaign performance and marketing metrics to optimize strategy, improve effectiveness, and inform future campaigns.
Work with author and content to create digital campaigns, such as author Q&As, webinars, and videos, and then promote to faculty via digital channels.
Help plan and execute comprehensive marketing programs, including: Content marketing, Social media strategy, Email marketing, Digital advertising, Virtual and in person events and conference marketing, Webinar planning and execution, Advertising and promotional initiatives, Sales enablement materials to support the Higher Education sales team.
Collaborate closely with Sales, Editorial, and other departments to support textbook positioning and adoption strategies.
Manage marketing and sales budgets effectively. Support list research, copyediting, and coordination with design and engagement teams as needed.
Work with outside vendors and internal teams to execute campaigns and ensure consistent branding.
Other work, as needed.

Requirements

What you’ll need

Bachelor’s degree required.
4+ years of marketing or publishing experience, ideally in academic or trade publishing.
Strong writing, editing, and communication skills.
High attention to detail and ability to manage multiple projects simultaneously.
Self-starter capable of working independently and collaboratively.
Experience using Microsoft Word, Excel, and Outlook; familiarity with platforms such as Biblio, Monday.com, Mailchimp, Salesforce, Discovery Database, MDR, or similar tools is a plus.
Willingness to travel occasionally for conferences and events.

Benefits

Comp & perks

Hybrid work schedule
Medical insurance
Vision insurance
Dental insurance
401(k)
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing campaignscontent marketingsocial media strategyemail marketingdigital advertisingwebinar planningcopyeditingproject managementcampaign performance analysisaudience marketing

Soft Skills

strong writing skillsstrong editing skillscommunication skillsattention to detailability to manage multiple projectsself-startercollaborativeindependent work

Certifications

Bachelor's degree