Bloomsbury USA

Counselor

• Launch academic books to the North American market across Education, Psychology, Counseling, and Business & Management
• Set subject strategy and marketing plans for the financial year in conjunction with UK counterparts and stakeholders; monitor progress, spend and return through the year and adapt tactics accordingly
• Review copy for titles; provide suggestions to strengthen the positioning of titles, author bios, descriptive copy, and metadata
• Create academic journal review lists for academic titles; communicate with editors at journals to pitch books and report back to authors
• Respond to author inquiries in a timely manner
• Write, edit and deploy marketing materials and campaigns including email copy, flyers, social posts, and digital ads
• Contribute to the development of sales tools to support sales efforts for academic titles
• Assist with conference planning and promotion, including creation of digital and print content to support sales and textbook adoption efforts
• Coordinate with Editorial, Sales, Marketing, and Publicity teams to ensure consistent messaging and campaign alignment
• Support the creation and execution of integrated marketing campaigns for frontlist and backlist titles across digital and traditional platforms
• Other tasks, as needed

Associate Marketing Manager, Education, Psychology, Counseling, Business Management

Designer

• Route, track, and maintain frontlist and backlist mechanicals through all stages, ensure assets are uploaded in a timely manner
• Prepare presentations of front cover comps for review in weekly cover meetings
• Research and license art, illustration, photography, and fonts, processing both invoices and contracts as needed
• Liaise with freelancers (code invoices, communicate deadlines, and manage transfer of digital files)
• Deliver/upload visual assets/files and materials to editorial, managing editorial, marketing, publicity, sales as requested or necessary (for galleys, presentations, etc.)
• Adapt cover designs for paperback titles as assigned
• Set up hardcover jacket and paperback cover mechanicals (spine, flaps, back ads), as well as spine dies, according to senior designers’ specifications
• Convert hardcover and paperback cover designs to audio format
• Ensure retail cover assets are uploaded into systems
• Attend to day-to-day art department / office needs (e.g. monitor and update multiple databases and spreadsheets; organize, maintain, and archive digital files, etc.)
• Perform other duties as assigned

Design Assistant

Marketing

Coordinate the distribution and organization of author questionnaires on behalf of the Bloomsbury Academic & Professional Product Marketing department. Respond to incoming author requests via a centralized Bloomsbury A&P Author inbox. Triage author queries and escalate them to Product Marketing Managers and Marketing Leadership as needed. Respond appropriately and in a timely manner to update authors on where their requests stand and when they can expect to hear back. Work with Product Marketing Managers and Digital Marketers to deploy emails to authors at agreed touchpoints to update them on marketing plans and activities. Work with Product Marketing Managers to create a bank of responses to common author questions by product type and channel, optimizing Bloomsbury Academic’s ability to communicate critical and timely information regarding their books and the promotions of their books. Assist in responding to author queries; liaise with appropriate departments to create an FAQ bank and canned responses to be able to respond to frequently asked questions. Deploy author surveys; gather feedback and report responses back to Marketing leadership. Coordinate promotional materials to be sent to authors, such as flyers and bookmarks, on an as needed basis. Conduct online market research on competing author programs to improve and differentiate Bloomsbury offerings. Work collaboratively with marketing colleagues to coach authors on best practices to amplify their works to their target audience as published by Bloomsbury. Establish, develop, and nurture positive, impactful, and lasting relationships with authors on behalf of Bloomsbury Academic to build brand equity in the author community. Serve on the Author Steering Committee to bring the author experience and insight back to the larger Bloomsbury Academic group to improve on author experiences.

Associate Marketing Manager, Education, Psychology, Counseling, Business Management

Design Assistant

Marketing Associate, Author Relations