Bloomsbury USA

Marketing

• Set subject strategy and marketing plans for the financial year in conjunction with UK counterparts and stakeholders; monitor progress, spend and return through the year and adapt tactics accordingly
• Review copy for titles; provide suggestions to strengthen the positioning of titles, author bios, descriptive copy, and metadata
• Create academic journal review lists for academic titles based on existing lists and author suggestions for titles; communicate with editors at journals to pitch books and report back to authors on efforts and results
• Respond to author inquiries in a timely manner
• Write, edit and deploy marketing materials and campaigns including email copy, flyers, social posts, and digital ads
• Contribute to the development of sales tools to support sales efforts for academic titles
• Assist with conference planning and promotion, including the creation of digital and print content to support sales and textbook adoption efforts
• Coordinate with Editorial, Sales, Marketing, and Publicity teams to ensure consistent messaging and campaign alignment
• Support the creation and execution of integrated marketing campaigns for frontlist and backlist titles across digital and traditional platforms
• Other tasks, as needed

Associate Marketing Manager

• Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.
• Manage seasonal, annual, and channel-specific audience marketing plans aligned with sales and long-term growth goals.
• Create compelling marketing materials that position Bloomsbury Academic titles effectively to an external audience market, support course adoption efforts, and drive engagement from instructors and students.
• Tailor campaigns and messaging for key academic audiences based on market research and user insights.
• Facilitate communication with editorial, sales, and marketing to ensure effective campaign execution.
• Analyze campaign performance and marketing metrics to optimize strategy, improve effectiveness, and inform future campaigns.
• Work with author and content to create digital campaigns, such as author Q&As, webinars, and videos, and then promote to faculty via digital channels.
• Help plan and execute comprehensive marketing programs, including: Content marketing, Social media strategy, Email marketing, Digital advertising, Virtual and in person events and conference marketing, Webinar planning and execution, Advertising and promotional initiatives, Sales enablement materials to support the Higher Education sales team.
• Collaborate closely with Sales, Editorial, and other departments to support textbook positioning and adoption strategies.
• Manage marketing and sales budgets effectively. Support list research, copyediting, and coordination with design and engagement teams as needed.
• Work with outside vendors and internal teams to execute campaigns and ensure consistent branding.
• Other work, as needed.