Reporting to the Sr. Product Marketing Manager, the Assistant Marketing Manager will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the K-12 education market.
Contribute to the execution of the marketing plan for Bloomsbury Digital Resources with ownership of a suite of databases within the portfolio.
Help support the expansion of the brand in the K-12 and higher education markets.
Help drive usage and awareness within schools, libraries, and two- and four-year colleges.
Participate in the development and implementation of the global integrated marketing activity for assigned products.
Develop marketing materials and plans for the library and academic conferences attended throughout the year.
Act as a group point of contact for the sales teams and help with lead generation for product launches and sales campaigns.
Liaise with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication.

Requirements

Bachelor's degree
2+ years of professional marketing experience
A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload.
An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage educators and the students they serve.
A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities.
A flexible team player who is always prepared to participate in a new project and build relationships with colleagues around the globe.
Intermediate to advanced experience creating email templates and scheduling and deploying campaigns through Mailchimp or similar email platforms.
Intermediate to advanced experience creating and posting social media content.
Intermediate graphic design experience using Canva or similar design programs.
Knowledge and experience with Salesforce or other CRM databases is a plus.
Knowledge and experience with WordPress is a plus.
Interest in education, history, arts and humanities is a plus.

Benefits

Medical insurance
Vision insurance
Dental insurance
401(k)
Paid parental leave
Hybrid Work Schedule

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingsocial media content creationgraphic designlead generationmarketing plan executiondatabase management

Soft Skills

self-startercreativitycollaborationcommunicationorganizational skillsinterpersonal skillsflexibilityentrepreneurial spiritability to prioritizecan-do attitude

Certifications

Bachelor's degree