Bloomerang

Senior Paid Media Manager

Bloomerang

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $103,000 - $130,000 per year

Job Level

Senior

About the role

  • Own Bloomerang’s paid acquisition strategy end-to-end
  • Drive measurable pipeline and revenue growth through multi-channel paid media programs
  • Define the strategic roadmap and manage agency performance
  • Optimize channel mix and partner cross-functionally to improve CAC, pipeline velocity, revenue, and ROI
  • Develop annual and quarterly acquisition plans tied to pipeline and CAC goals
  • Lead testing roadmap across channels
  • Own paid contribution to MQAs, SALs, pipeline, and revenue
  • Forecast spend, performance, and ROI
  • Identify scaling opportunities and efficiency gains
  • Establish performance KPIs and reporting cadence
  • Partner with external agency and internal teams on brand awareness campaigns
  • Analyze performance weekly/monthly/annually and build dashboards for insights
  • Own and optimize a significant paid media budget

Requirements

  • Proven Growth Track Record: 5–8+ years of experience in performance or growth marketing with a documented history of hitting CAC and ROI targets
  • Strategic Budget Management: comfortable managing six- or seven-figure media budgets across diverse channels including LinkedIn, Meta, YouTube, CTV, and ABM platforms (experience with 6sense is a plus)
  • Full-Funnel Expertise: deep understanding of demand generation, multi-touch attribution, and B2B sales cycles
  • Data Modeling & Analytics: proficient in forecasting performance, modeling CAC/LTV, and using Salesforce, Marketo, and Google Analytics
  • Executive-Level Communication: ability to translate complex performance data into clear, actionable insights
  • Agency & Vendor Leadership: effective in managing agency partners and ensuring alignment with business goals
  • Cross-Functional Synergy: excels at partnering with Sales, RevOps, and Content teams to improve conversion rates
  • Continuous Optimization: strong
Benefits
  • Health + Wellness: generous health, vision, and dental insurance options and access to quality doctors 24/7
  • Time Off: 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, and paid parental leave
  • 401k: 401k match to help invest in your future
  • Equipment: everything needed to be successful shipped to your door
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingCAC modelingROI analysisdemand generationmulti-touch attributiondata analyticsbudget managementpipeline forecastingconversion rate optimization
Soft Skills
executive communicationagency leadershipcross-functional collaborationstrategic planninganalytical thinkingproblem-solvingteam managementinsight generationperformance optimizationrelationship management