Director, Digital Marketing

Bloom

Director of Digital Marketing leading acquisition, paid media, and growth strategy at Poppy & Peonies. Engaging customers effectively across all channels.

Posted 5/25/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Poppy & Peonies is looking for a performance-driven, brand-savvy Director of Digital Marketing to lead customer acquisition, paid media, and digital growth strategy across all channels.
Own and evolve the paid digital marketing strategy across Meta, TikTok, Google, and emerging acquisition channels.
Own and lead relationships with paid media agency.
Own the key acquisitions metrics and outcomes.
Manage and optimize acquisition budgets with a strong focus on efficiency, scalability, and return on ad spend.
Lead full-funnel media planning across prospecting, retargeting, and campaign amplification initiatives.
Identify new customer acquisition opportunities, audience strategies, and growth channels that support long-term scale.
Partner closely with creative teams to develop high-performing paid assets aligned with brand standards and campaign goals.
Monitor and optimize acquisition metrics including CAC, ROAS, MER, and new customer growth.
Develop integrated digital growth strategies that support revenue targets, launches, and seasonal campaigns.
Lead testing strategies across creative, landing pages, messaging, audience segmentation, and media buying tactics.
Build audience targeting strategies to improve acquisition efficiency and campaign performance.
Partner cross-functionally to ensure cohesive campaign execution across marketing channels without directly owning retention channels.
Identify opportunities to improve attribution, forecasting, and media mix effectiveness.
Own digital marketing reporting and communicate channel performance, insights, and growth opportunities to leadership.
Build dashboards and forecasting models that provide visibility into acquisition efficiency and marketing contribution.
Analyze campaign performance, customer acquisition trends, and channel data to inform future investment decisions.
Champion a culture of testing, optimization, and performance accountability across the digital marketing function.
Collaborate closely with creative, ecommerce, finance, and leadership teams to align marketing strategies with broader business goals.
Represent digital marketing in leadership discussions, bringing a clear perspective on growth opportunities and investment priorities.
Lead and mentor team members, agencies, and external partners with clarity and accountability.
Foster a culture of agility, experimentation, and thoughtful decision-making across the marketing organization.

Requirements

What you’ll need

Proven experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand
Deep expertise across paid social, paid search, media buying, and performance marketing strategy
Strong understanding of attribution, analytics, and customer acquisition metrics
Hands-on experience with advertising platforms, including Meta, Google, TikTok, Pinterest, and related tools
Track record of scaling revenue and customer growth through data-driven acquisition strategies
Experience managing agencies, freelancers, or external marketing partners
Strong analytical mindset with the ability to translate data into actionable business insights
Highly organized and comfortable balancing strategy with execution in a fast-moving environment
A builder mentality with excitement for ownership, experimentation, and scaling growth responsibly
Strong communication and collaboration skills across creative, ecommerce, and leadership teams
Genuine interest in fashion, lifestyle, and community-driven brands.

Benefits

Comp & perks

Performance bonus
3 weeks of paid vacation per year
Health benefits coverage
$250 annual period & menstrual budget
$1,000 annual allowance towards Poppy & Peonies product
$400 home office setup allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcustomer acquisitionpaid mediamedia buyingperformance marketingattributionanalyticscampaign performance analysisaudience targetingbudget management

Soft Skills

leadershipcommunicationcollaborationanalytical mindsetorganizational skillsstrategic thinkingagilityexperimentationaccountabilitymentoring