Director of Ecommerce

Bloom

Director of Ecommerce at Poppy & Peonies focusing on site merchandising and UX. Leading a team to enhance DTC site experience and drive conversion rates.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $145,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Own homepage, category, and collection page curation to reflect brand narrative and seasonal campaigns
Manage product sequencing, sorting logic, and on-site search to maximize discoverability
Partner with creative and buying to plan promotional moments and content calendars
Drive cross-sell and upsell strategies through smart product pairings and editorial storytelling
Monitor sell-through data and adjust merchandising to support inventory goals
Own core funnel metrics: CVR, add-to-cart rate, checkout initiation, and checkout completion, and report on them regularly to leadership
Lead a continuous A/B and multivariate testing roadmap across key funnel touchpoints
Analyze session recordings, heatmaps, and funnel reports to identify friction and opportunity
Own checkout experience; reduce cart abandonment through UX, copy, and trust signal improvements
Develop hypotheses grounded in quantitative data and qualitative customer insight
Report on experiment outcomes and translate learnings into permanent site improvements
Define and maintain the ecommerce product roadmap in collaboration with stakeholders that align to business objectives
Write clear briefs and acceptance criteria for new features, integrations, and platform improvements
Act as the internal owner of the Shopify storefront; triaging issues, coordinating fixes, and managing the app stack
Evaluate and manage third-party apps; own the relationship, renewals, and configuration
Keep the site performant and functional across devices, flagging and resolving issues proactively
Lead UX strategy for all customer-facing digital surfaces
Commission and interpret customer research, usability testing, and journey mapping
Maintain a cohesive design system in partnership with the brand and creative teams
Champion accessibility and inclusive design across the entire digital experience
Translate business requirements into elegant, intuitive interactions that feel quintessentially Poppy & Peonies
Lead and mentor teams and external partners across ecommerce and web development
Collaborate closely with cross-functional peers in marketing, creative, finance, and operations, acting as the connective tissue between the site and the rest of the business
Represent the ecommerce function in leadership conversations, bringing a clear point of view on priorities, tradeoffs, and what the team needs to succeed
Foster a culture of curiosity and experimentation, making it safe to test, learn, and share results openly even when outcomes aren't what you hoped
Be a generous thought partner to colleagues across the business, helping others understand how the site works and why the customer experience matters

Requirements

What you’ll need

Proven experience leading ecommerce growth within a direct-to-consumer, retail, fashion, or lifestyle brand
Hands-on Shopify experience; you don't need to code, but you know your way around the platform
Proven track record of driving measurable conversion and revenue growth
Comfortable managing external developers or agencies with clear, concise briefs
Strong analytical skills; comfortable in GA4, Shopify Analytics, or similar
Experience with CRO tools
A strong visual eye; you can give design feedback and spot UX problems without a formal design background
A builder mentality; you're energized by a lean team and ownership, not slowed down by it
Genuine interest in fashion or lifestyle brands; you understand how aesthetics drive purchase decisions
Clear communicator who can move fast, context-switch, and keep multiple threads moving at once

Benefits

Comp & perks

3 weeks of paid vacation per year
5 additional flex days
$1,500 CAD annual health spending account
$250 CAD annual period & menstrual budget
$1,000 CAD annual allowance towards Poppy & Peonies product
$400 CAD home office setup allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ecommerce growthconversion rate optimizationA/B testingdata analysisuser experience (UX) designproduct merchandisingcustomer journey mappingcontent calendar managementSEOanalytics

Soft Skills

leadershipcommunicationcollaborationanalytical thinkingproblem-solvingcreativitymentorshipadaptabilitycuriosityteamwork