Director of Brand & Social

Bloom

. Oversee, coordinate, and produce all marketing campaigns across influencer and social, and collaborate with external agency on PR & Affiliate needs.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee, coordinate, and produce all marketing campaigns across influencer and social, and collaborate with external agency on PR & Affiliate needs.
Bring innovative social and community strategies into all existing campaigns and launches.
Build all social campaign decks, ensuring community connection is at the forefront of all launches.
Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc.
Identify product priorities to manage and organize campaign launches.
Manage launch plans and social marketing calendars in Asana.
In partnership with the Art Director, lead the creative direction for all social-centric assets.
Plan and execute photo and video content that captures the brand vision.
Partner with the Art Director to review, select, and approve campaign photos, videos, reels, ads and social assets.
Manage pack-ups, image selections for PDP/PLP pages, and homepage features.
Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels.
Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
Source and manage influencer programs and content for launches.
Develop and execute social media strategy to drive growth and engagement.
Identify and sort social content in order of performance to optimize launches.
Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement.
Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment.
Provide clear direction, feedback, and professional development opportunities to support team growth and performance.
Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized.
Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact.
Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.

Requirements

What you’ll need

You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people.
You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance).
You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance.
You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth.
You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies.
You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies.
You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance.
You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth.

Benefits

Comp & perks

Annual Salary ranges from $140,000-$160,000
Performance bonus
3 weeks of paid vacation per year
Health benefits coverage
$250 annual period & menstrual budget
$1,000 annual allowance towards Poppy & Peonies product
$400 home office setup allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingsocial media strategycampaign managementcontent productioninfluencer marketingcommunity engagementbrand storytellingmulti-channel campaignsphoto and video content creationmarketing strategy development

Soft Skills

leadershipcollaborationstrategic thinkingcreativityadaptabilitymentoringcommunicationinnovationteam buildingresourcefulness