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Digital Director – MarTech
Bloom Equity PartnersDigital Marketing Director driving measurable revenue growth through digital marketing in B2B SaaS environment. Leading marketing strategies, managing teams, and optimizing digital channels for pipeline generation.
About the role
Key responsibilities & impact- Own the strategy, technical development, and optimization of the company’s web presence
- Drive conversion rate optimization (CRO) across all user journeys
- Partner with Sales and Product teams to align messaging
- Implement and optimize landing page strategies
- Ensure SEO best practices are embedded into site architecture
- Lead the strategy and performance of ecommerce platforms
- Optimize product journeys, checkout flows, and pricing strategies
- Control and optimize budget allocation
- Manage relationships with third-party lead generation platforms
- Own the marketing technology ecosystem
- Develop and maintain a robust reporting framework
- Manage relationships with external agencies
- Lead, mentor, and develop a team of digital marketing professionals
Requirements
What you’ll need- 5-8 years of progressive digital marketing experience
- Track record of success in a PE-backed, high-growth, or founder-led B2B environment
- Demonstrated ability to deliver measurable revenue growth through integrated digital channels
- Hands-on expertise managing lead generation websites and ecommerce platforms
- Deep proficiency with CRM and marketing automation platforms
- Advanced expertise in PPC, SEO, CRO, and web analytics
- Experience owning and optimizing six- or seven-figure marketing budgets with clear ROI accountability
- Proven experience building, managing, and developing high-performing marketing teams of 3–5+ professionals
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
conversion rate optimizationlanding page strategiesSEO best practicesecommerce platformscheckout flowsbudget allocationreporting frameworklead generationPPCweb analytics
Soft Skills
strategic thinkingteam leadershipmentoringrelationship managementcollaborationcommunicationperformance optimizationproblem-solvingadaptabilitycreativity