Own the day-to-day backlog for the website; work with the agency to plan and run sprints; ensure prioritisation reflects organisational needs and agreed roadmap.
Lead and enforce the content governance model, ensuring all site content is accurate, up to date, accessible and owned by the right people; surface underdeveloped sections for roadmap consideration.
For small releases, lead UAT and release testing; for larger redesigns, coordinate with Innovation, UX and Content to ensure comprehensive testing and sign-off.
Ensure the website meets accessibility standards, performs well in search, and delivers strong technical performance (speed, usability, stability). Highlight risks and work with the agency to resolve issues.
Act as first point of contact for website development requests; manage expectations; communicate sprint and release plans clearly.
Identify opportunities and gaps in the website experience; surface evidence and recommendations to the Product & Platforms Lead for inclusion in the long-term roadmap.
Build a strong, collaborative relationship with the development agency; ensure clarity of requirements; monitor delivery quality; maintain predictable sprint cadence.
Uphold privacy, security, accessibility and content standards across the site; ensure all changes are delivered with the appropriate checks in place.
In time, take on day-to-day responsibility for other user-facing platforms (such as the shop and lottery), making sure they continue to improve in performance, accessibility and user experience.
Requirements
Strong understanding of web accessibility standards and inclusive design.
Familiarity with SEO and analytics, and how to use evidence to inform product decisions.
Knowledge of CMS and content-heavy site management.
Awareness of digital governance, data privacy and security considerations.
Skilled in backlog management, sprint planning and coordinating agile delivery.
Confident working with agencies; able to translate requirements and hold suppliers to account.
Able to balance short-term fixes with long-term improvements, making smart trade-offs.
Strong communicator with internal and external stakeholders; able to set expectations clearly.
Detail-focused when testing and releasing changes; pragmatic in problem-solving.
Proven experience managing CMS-driven websites and content governance at scale.
Track record of managing delivery through an external web agency or vendor.
Hands-on experience running sprints, backlogs and release processes.
Experience ensuring websites meet accessibility and performance standards.
Familiarity with SEO and analytics, and using evidence to shape prioritisation.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
web accessibility standardsSEOanalyticsCMSbacklog managementsprint planningagile deliverycontent governancerelease testinguser experience