Blinq

Lifecycle Marketing Manager

Blinq

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • Australia

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About the role

  • Own Blinq’s email marketing strategy end to end across lifecycle, product, and growth campaigns
  • Design and execute onboarding, activation, retention, and re-engagement journeys
  • Build and optimise automated flows and one-off campaigns that are timely, relevant, and on-brand
  • Partner with Product, Growth and Brand teams to support feature launches, experiments, and GTM initiatives
  • Use data and insights to continuously improve open rates, CTRs, conversion, and retention
  • Lead A/B testing across subject lines, content, cadence, and segmentation
  • Own email performance reporting and share insights with stakeholders

Requirements

  • 3 - 5+ years’ experience in email or lifecycle marketing, ideally in a B2B or product-led SaaS environment
  • Strong understanding of customer journeys, segmentation, and behavioural triggers
  • Proven experience driving measurable outcomes through email programs
  • Comfort working with data and experimentation - you know how to turn insights into action
  • Strong copy instincts and a great eye for detail
  • Experience collaborating cross-functionally with Product, Growth, Brand, and Data
  • Familiarity with modern email and marketing automation tools (e.g. Braze, HubSpot etc.)
Benefits
  • Equity & ownership: We’re building something massive, and we want you to share in the upside. Genuinely.
  • Competitive salary & growth path: As Blinq grows, your role and compensation grow with it - no glass ceilings here.
  • Generous paid time off: At least 20 days fully disconnect each year, with a flexible policy beyond that.
  • Parental leave that grows with you: 12 to 26 weeks full pay, based on tenure.
  • Free food: Enjoy daily breakfast and lunch at some of our offices, plus an always-stocked snack bar.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketinglifecycle marketingA/B testingcustomer journeyssegmentationbehavioral triggersdata analysismarketing automation
Soft skills
collaborationcopywritingattention to detaildata-driven decision making