Director, Business Solutions Design
Capital One
Director, Brand and Creative
Blink Health
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Cloud
About the role
- Company Overview: Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.
- BlinkRx and Quick Save remove traditional roadblocks within the prescription supply chain, providing low prices, free home delivery, and centralized services.
- Role: Define, shape, and scale BlinkRx’s brand identity across all touchpoints and establish BlinkRx as leader in a new category in drug commercialization.
- Partner cross-functionally with leadership, marketing, product, and sales to increase brand awareness, relevance, and credibility among pharma, payers, providers, and patients.
- Responsibilities include brand strategy, creative leadership, team leadership, performance measurement, and staying ahead of design trends.
- Deliverables: category narrative, brand identity, tone of voice, visual guidelines, website assets, social content, campaigns, events, and experiential activations.
- Oversee creative production, freelancers, agencies, website optimization, LinkedIn content strategy, and experiential activations.
Requirements
- 8+ years in brand marketing, creative direction, or related fields, with a proven track record of building and scaling brand identities.
- Experience leading creative strategies for both B2B and B2C brands, with a clear understanding of how messaging, design, and channels differ between audiences.
- Strong creative portfolio showcasing work across digital platforms (especially websites and LinkedIn), including measurable results from optimizing performance and engagement.
- Proven experience managing and optimizing company websites for both brand impact and conversion, including collaboration with design, development, and SEO resources.
- Demonstrated success developing and executing LinkedIn strategies to grow audience, engagement, and thought leadership presence.
- Experience leading brand refreshes or building brands from the ground up.
- Deep understanding of creative production processes, digital design best practices, and modern brand-building techniques.
- Bachelor's degree in Marketing, Business, Life Sciences, or related field.
