Blink Health

Director, Brand and Creative

Blink Health

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Company Overview: Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.
  • BlinkRx and Quick Save remove traditional roadblocks within the prescription supply chain, providing low prices, free home delivery, and centralized services.
  • Role: Define, shape, and scale BlinkRx’s brand identity across all touchpoints and establish BlinkRx as leader in a new category in drug commercialization.
  • Partner cross-functionally with leadership, marketing, product, and sales to increase brand awareness, relevance, and credibility among pharma, payers, providers, and patients.
  • Responsibilities include brand strategy, creative leadership, team leadership, performance measurement, and staying ahead of design trends.
  • Deliverables: category narrative, brand identity, tone of voice, visual guidelines, website assets, social content, campaigns, events, and experiential activations.
  • Oversee creative production, freelancers, agencies, website optimization, LinkedIn content strategy, and experiential activations.

Requirements

  • 8+ years in brand marketing, creative direction, or related fields, with a proven track record of building and scaling brand identities.
  • Experience leading creative strategies for both B2B and B2C brands, with a clear understanding of how messaging, design, and channels differ between audiences.
  • Strong creative portfolio showcasing work across digital platforms (especially websites and LinkedIn), including measurable results from optimizing performance and engagement.
  • Proven experience managing and optimizing company websites for both brand impact and conversion, including collaboration with design, development, and SEO resources.
  • Demonstrated success developing and executing LinkedIn strategies to grow audience, engagement, and thought leadership presence.
  • Experience leading brand refreshes or building brands from the ground up.
  • Deep understanding of creative production processes, digital design best practices, and modern brand-building techniques.
  • Bachelor's degree in Marketing, Business, Life Sciences, or related field.