Blend Travel Marketing

Performance Marketing

• Own the day to day management of paid social campaigns across Meta, TikTok, and emerging platforms
• Take accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met.
• Lead planning initiatives including audience research, geo-targeting, campaign architecture, bidding strategies, and creative briefing.
• Approach paid social with a test-and-learn mindset by testing new approaches, analyzing results, and continuously improving performance across your set of client accounts.
• Identify new opportunities to help clients accomplish their goals and drive incremental revenue.
• Audit existing social ad accounts and identity opportunities.
• Manage ad spend, campaign objectives, targeting, and campaign timelines.
• Report on current status of accounts, successes, and key learnings.
• Participate in internal team meetings - daily, weekly, monthly and quarterly.
• Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

Paid Social Performance Manager