Social Media Strategist
Blaze Media
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute a unified social media strategy emphasizing audience growth, especially on Instagram and YouTube.
- Identify trends, topics, and angles that fit Allie’s voice and connect with her target demographic.
- Proactively pitch new content ideas, formats, and engagement strategies to grow reach across all platforms.
- Set and track growth goals (e.g., 1M IG followers & 1M YouTube subscribers by 2026).
- Watch and monitor Relatable recordings and other appearances to identify high-performing clips in real time.
- Mark timecodes accurately and communicate them quickly to freelance editors.
- Review edits and direct freelancers to ensure clips match platform needs and Allie’s tone.
- Ensure clips are posted promptly, especially during fast-moving cultural or news cycles.
- Maintain platform-specific intuition (what performs on IG vs. YouTube vs. X vs. TikTok).
- Manage multiple accounts and their backend settings.
- Create or oversee creation of graphics for Instagram and other platforms.
- Work with editors to secure clips from podcast episodes, interviews, speeches, and behind-the-scenes content.
- Coordinate closely with the Executive Producer to align daily posting with show themes and episode content.
- Maintain a social posting calendar, including paid campaign deliverables.
- Work with Blaze Media’s sales team to ensure all sponsored or ad-related content goes out accurately and on schedule.
- Keep a log of paid ads included in promotional packages.
- Capture behind-the-scenes content while traveling as needed.
- Bring a growth mindset continually refining content strategy and proposing ideas that move the mission forward.
- Contribute to long-term brand development, with potential to grow into an overall Brand Manager role.
Requirements
- Background in social strategy for a public figure, media personality, or fast-moving digital brand.
- Experience in political, cultural, or conservative content spaces.
- Experience with analytics tools and platform insights to guide growth decisions.
- Basic understanding of managing freelancers and creative workflows.
- Demonstrated experience managing and growing large social media accounts (ideally 100K+; 900K+ is a plus).
- Ability to work quickly under pressure.
- Strong understanding of Instagram, YouTube Shorts, X, and TikTok.
- Experience marking timecodes, selecting clips, and collaborating with video editors.
- Strong creative instincts: what to clip, what to post, what will perform, why it works.
- Ability to create basic graphics or direct designers effectively.
- Excellent communicator with a self-starting, initiative-driven work style.
- Comfort working nontraditional hours, including evenings, depending on the news cycle.
Benefits
- Professional development
- Nontraditional hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategyaudience growthcontent creationanalytics toolsmanaging freelancersvideo editing collaborationgraphic designtimecode markingcontent strategysocial media account management
Soft skills
creative instinctscommunicationinitiative-drivenability to work under pressuregrowth mindsetcollaborationorganizationadaptabilityself-startingattention to detail