Blaze Media

Social Media Manager

• Develop and execute a unified social media strategy emphasizing audience growth, especially on Instagram and YouTube.
• Identify trends, topics, and angles that fit Allie’s voice and connect with her target demographic.
• Proactively pitch new content ideas, formats, and engagement strategies to grow reach across all platforms.
• Set and track growth goals (e.g., 1M IG followers & 1M YouTube subscribers by 2026).
• Watch and monitor Relatable recordings and other appearances to identify high-performing clips in real time.
• Mark timecodes accurately and communicate them quickly to freelance editors.
• Review edits and direct freelancers to ensure clips match platform needs and Allie’s tone.
• Ensure clips are posted promptly, especially during fast-moving cultural or news cycles.
• Maintain platform-specific intuition (what performs on IG vs. YouTube vs. X vs. TikTok).
• Manage multiple accounts and their backend settings.
• Create or oversee creation of graphics for Instagram and other platforms.
• Work with editors to secure clips from podcast episodes, interviews, speeches, and behind-the-scenes content.
• Coordinate closely with the Executive Producer to align daily posting with show themes and episode content.
• Maintain a social posting calendar, including paid campaign deliverables.
• Work with Blaze Media’s sales team to ensure all sponsored or ad-related content goes out accurately and on schedule.
• Keep a log of paid ads included in promotional packages.
• Capture behind-the-scenes content while traveling as needed.
• Bring a growth mindset continually refining content strategy and proposing ideas that move the mission forward.
• Contribute to long-term brand development, with potential to grow into an overall Brand Manager role.

Social Media Strategist