Director of Growth Marketing
Blavity Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Lead
About the role
- Own Blavity’s Iterable instance and email/lifecycle operating model
- Define and maintain segmentation, list governance, deliverability, and journey best practices
- Own the global email and newsletter calendar across brands
- Define newsletter tone, POV, cadence, and segmentation strategy
- Modernize newsletters to feel personal, culturally resonant, and trust-building
- Review and guide campaign logic and setup; step in hands-on for launches, complex builds, experiments, and time-sensitive growth initiatives
- Operationalize acquisition, onboarding, and retention flows that support broader brand and content strategy
- Design and lead growth experiments across email and lifecycle programs
- Test acquisition levers such as referrals, quizzes, paid newsletters, and sharing loops
- Track and report on subscriber growth, engagement, and retention
Requirements
- MBA or M.A. in Hospitality
- 6-8+ years of experience in CRM
- Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments
- Demonstrated success driving measurable audience or list growth
- Strong working experience with Iterable
Benefits
- Occasional travel may be required
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketinglifecycle marketingsegmentationdeliverabilitycampaign logicgrowth experimentsacquisition strategiesonboarding flowsretention strategiesaudience growth
Soft skills
cross-functional collaborationleadershipcommunicationorganizational skillsstrategic thinkingcreativityanalytical skillsproblem-solvingadaptabilitytrust-building
Certifications
MBAM.A. in Hospitality