BlastPoint

Senior Marketing Manager, Demand Gen

BlastPoint

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $135,000 per year

Job Level

Senior

About the role

  • Own pipeline generation targets and marketing-sourced revenue contribution. This is the number that matters.
  • Run the biweekly sprint cadence — kickoffs, retros, Asana Kanban, outcome-based tickets. You hold the team to pipeline outcomes, not effort metrics.
  • Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks.
  • Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to keep it dead.
  • Own the content engine that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline generation.
  • Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts.
  • Research and evaluate trade shows; develop plans that align with existing demand gen initiatives and company goals.
  • Define how we show up at each event — sponsorship level, booth presence, hosted dinners, branded experiences, swag, and staffing strategy.
  • Establish objectives, messaging, collateral needs, and success metrics for every event.
  • Leverage strategic partnerships to expand reach. Track ROI and pipeline contribution.
  • Run the press and media relationships — industry publications, journalists, podcast hosts.
  • Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press moment and a pipeline moment simultaneously.
  • Manage and develop three direct reports — two GTMEs and a digital marketing and social media lead. Coach, unblock, hold the bar.
  • Establish documentation and repeatable processes as the team scales.
  • Build and maintain dashboards that communicate pipeline impact to leadership and the board.
  • Develop and manage the marketing budget aligned to revenue goals.

Requirements

  • 5+ years of B2B marketing experience, ideally within SaaS
  • Demonstrated success driving measurable pipeline and revenue outcomes from demand gen campaigns
  • Experience managing a small marketing or demand gen team
  • Strong experience with HubSpot or similar CRM/marketing automation platforms
  • Experience managing conferences, webinars, and events end-to-end
  • Strong writing and editorial instincts — you can tell the difference between copy that provokes and copy that fills space
  • Familiarity with AI-powered marketing tools (Claude, automation platforms, enrichment tools)
  • Experience in a startup or high-growth environment
  • Comfort operating in a biweekly sprint cadence with clear deliverables
  • Strong analytical skills; able to measure effectiveness and tell performance stories through data
  • Authorized to work legally in the U.S.
Benefits
  • Salary: $115,000 – $135,000
  • Equity: Ownership in BlastPoint
  • Home Office: $500 stipend
  • Health: Medical, dental, and vision insurance
  • Time Off: 3 weeks paid vacation, 10 paid holidays, unlimited sick time
  • Retirement: 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpipeline generationevent managementcontent marketinganalytical skillswritingeditorial skillsCRMmarketing automation
Soft Skills
leadershipcollaborationcoachingcommunicationstrategic thinkingorganizational skillsproblem-solvingadaptabilityteam managementperformance measurement