Head of Marketing

BLAST

Head of Marketing overseeing JioBLAST's marketing strategy and execution. Driving audience growth and defining brand positioning in the esports industry in India.

Posted 4/30/2026full-timeMumbai • 🇮🇳 IndiaLeadWebsite

About the role

Key responsibilities & impact

Define and lead the overall marketing strategy across all JioBLAST IPs (e.g., India Rising, publisher IPs, creator-led formats)
Build annual and campaign-level marketing plans aligned with business, revenue, and audience growth goals
Own the marketing P&L, budget allocation, and ROI tracking across channels
Lead end-to-end campaign execution for major IP launches, tournaments, and festivals
Design integrated marketing funnels across awareness, consideration, conversion, and retention
Drive culturally relevant, Gen-Z-first storytelling across platforms and formats
Leverage Jio ecosystem for large-scale distribution and user acquisition
Build performance marketing engines to drive registrations, ticketing, and platform growth
Optimize conversion funnels and user journeys across owned and partner platforms
Oversee content strategy across social, video, and platform-native formats
Build and scale creator ecosystems for amplification, engagement, and co-creation
Align community, social, and content teams into a unified audience growth engine
Define and evolve JioBLAST’s brand identity across IPs and campaigns
Ensure consistency in brand voice, visual language, and cultural relevance
Drive thought leadership, PR, and industry positioning for JioBLAST across stakeholders
Work closely with partnerships and sales teams to integrate brands into marketing narratives
Develop sponsor amplification frameworks and co-branded campaigns
Drive marketing-led value creation for partners and stakeholders
Establish performance tracking frameworks across campaigns and channels
Analyze audience behavior, campaign performance, and market trends
Translate insights into actionable growth strategies
Build, lead, and mentor a high-performing marketing team across functions
Collaborate with product, operations, partnerships, and creative teams
Manage agencies, vendors, and external partners

Requirements

What you’ll need

8–12+ years of experience in marketing, with leadership roles in gaming, entertainment, media, or consumer tech
Proven track record of building and scaling high-impact marketing campaigns and IPs
Strong understanding of Gen-Z culture, creator economy, and digital ecosystems
Experience managing large-scale campaigns, launches, or live events
Deep expertise in performance marketing, brand marketing, and content strategy
Strong analytical mindset with experience in marketing metrics and ROI tracking
Ability to operate in fast-paced, high-growth environments with multiple stakeholders
Experience leading marketing for large-scale consumer brands, platforms, or IPs
Prior exposure to esports, gaming, sports, or youth culture is highly preferred
Experience working with creators, influencers, and digital communities
Background in start-up, agency, or high-growth environments is a plus

Benefits

Comp & perks

Competitive compensation and employee benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingbrand marketingcontent strategycampaign executionROI trackingaudience analysismarketing metricsdigital ecosystemsmarketing P&L managementintegrated marketing funnels

Soft Skills

leadershipanalytical mindsetcollaborationmentoringstorytellingcommunity engagementstrategic thinkingadaptabilitycommunicationteam building