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About the role
Key responsibilities & impact- Develop and execute a cohesive social media strategy across all key platforms, aligned with brand campaigns, publisher partnerships, and IPs.
- Manage daily social content calendars, ensuring timely, consistent, and culturally relevant communication that resonates with youth audiences.
- Collaborate with creators, internal teams, and agencies to ideate and deliver engaging social activations, short-form videos, and real-time coverage during live events or tournaments.
- Build and lead the JioBLAST community ecosystem. Act as the bridge between the audience and internal teams, bringing community insights into brand and content planning, and driving community-level activations across IPs.
- Own and maintain the brand voice online, positioning JioBLAST at the center of gaming and youth culture.
- Track and analyze social performance metrics to measure content impact, engagement, and community sentiment, and share actionable insights with key stakeholders.
- Work cross-functionally with the Live Operations, Partnerships, and Creative teams to amplify ongoing campaigns, IP launches, and creator collaborations.
- Align with event and production teams to integrate social storytelling into the overall brand experience before, during, and after live shows.
Requirements
What you’ll need- 3–6 years of experience managing social media for youth, gaming, entertainment, or creator-led brands.
- Proven track record of growing online communities and leading high-engagement social campaigns.
- Deep understanding of Gen-Z internet culture, meme language, and creator economy.
- Hands-on experience with tools like Hubspot, Meta Suite, YouTube Studio, Discord moderation, and social analytics / listening tools.
- Excellent copywriting and trendspotting skills; bilingual fluency (English + Hinglish) preferred.
- Ability to manage multiple stakeholders and deliver under tight timelines.
- Passion for gaming, esports, or pop culture is a major plus.
- Experience managing social channels with 100K+ followers and building creator partnerships
- Exposure to live events or gaming is an advantage.
- Prior work in start-up, agency, or media house environments preferred.
Benefits
Comp & perks- Competitive compensation and employee benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media strategycontent calendar managementcommunity managementsocial performance metrics analysiscopywritingtrendspottingcreator partnershipssocial campaignslive event integrationgaming culture
Soft Skills
collaborationcommunicationstakeholder managementtime managementcultural relevanceinsight sharingengagementleadershipcreativityadaptability