Field Marketing Manager

Blackthorn.io

Field Marketing Manager overseeing field and event marketing for Blackthorn’s growth and pipeline. Collaborating across teams to drive brand awareness and customer retention.

Posted 5/22/2026full-timeRemote • Arizona, California, Colorado, Florida, Illinois, Kentucky, Maryland, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, South Dakota, Texas, Virginia, Washington, Wisconsin • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Build and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline.
Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation.
Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand.
Maintain a single source of truth for upcoming events, status, and outcomes across the team.
Lead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel.
Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals.
Brief and prepare Blackthorn staff attendees for each event.
Partner with Demand Generation to plan promotion, registration, and follow-up motion for every event.
Coordinate with Content on event messaging, speaker prep, and supporting assets.
Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up.
Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence.
Support webinar and virtual event production.
Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up.
Act as stage manager/producer for each event to ensure smooth production for speakers and attendees.
Manage event data in Salesforce, including campaigns, lists, and attribution.
Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline.
Deliver post-event reporting and recommendations to inform future investment.
Own the field marketing budget and track spend against plan across event types.
Make recommendations on event mix and investment levels based on ROI.

Requirements

What you’ll need

2–4 years of B2B field marketing, event marketing, or integrated marketing experience, ideally in SaaS or tech.
Demonstrated ability to plan and execute live and virtual events, and webinars end-to-end.
Experience partnering with demand generation, content, and sales on integrated event campaigns.
Strategic mindset: You think beyond logistics to how events drive brand, pipeline, and customer outcomes.
Strong project management skills with the ability to manage multiple concurrent events.
Experience owning an event budget.
Working knowledge of Salesforce, including campaigns, lists, and basic reporting.
Excellent written and verbal communication skills.
Comfortable in a fast-paced, globally distributed, remote-first environment.
U.S.-based and eligible to work in the U.S.
Willing to travel approximately 15–25% for events.

Benefits

Comp & perks

An incredible team of smart and supportive people
A deep feeling of satisfaction and completion
Fully remote global team working from home
Stock options for every employee
Flexible work week
$400 office stipend
Maternity/Paternity leave
Student loan debt assistance
Pledge 1% - time off during the year for helping nonprofits
Health insurance contribution (if in the US)
Children's 529 college fund assistance (if in the US)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingB2B marketinglive events planningvirtual events planningwebinars productionevent budget managementevent performance trackingproject management

Soft Skills

strategic mindsetcommunication skillsorganizational skillsability to manage multiple projectscollaboration skills