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Blackhawk Network

Marketing Program Manager

Blackhawk Network

Marketing Manager focusing on demand generation for SMB and mid-market segments at Blackhawk Network. Leading digital campaigns, cross-functional collaboration, and audience engagement strategies.

Posted 5/20/2026full-timeTexas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Own the inbound demand gen strategy for Direct Solutions
  • Understand and own your target audience
  • Develop quarterly campaign plans and briefs
  • Drive the prospect email program
  • Partner with product marketing to develop and maintain the messaging framework
  • Act as the day to day point of contact with Direct Solutions Sales teams
  • Partner with demand gen to track full-funnel performance
  • Run ongoing tests on ad copy
  • Align weekly with Direct Solutions sales on lead quality and pipeline health

Requirements

What you’ll need
  • 5+ years of experience in B2B product marketing, demand gen messaging, or digital marketing strategy
  • Exceptional writing skills
  • Strong creative judgment
  • Working fluency in paid search, SEO, and LinkedIn ads
  • Proven track record of improving inbound funnel conversion
  • Strong instincts for the sales→messaging feedback loop
  • BA in marketing, business, or a related field

Benefits

Comp & perks
  • 401k with employer match
  • Medical
  • Dental
  • Vision
  • 12 paid holidays throughout the year 2026
  • Sick pay accrual according to state law
  • Parental leave
  • Life insurance
  • Disability insurance
  • Accident and illness insurance
  • Health and dependent care flexible spending accounts
  • Wellness benefits
  • Flexible time off for all full-time employees

ATS Keywords

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Hard Skills & Tools
B2B product marketingdemand generation messagingdigital marketing strategypaid searchSEOLinkedIn adsinbound funnel conversionad copy testing
Soft Skills
writing skillscreative judgmentsales messaging feedbackcommunication
Certifications
BA in marketingBA in businessBA in related field