Product Marketing

• Own and execute go-to-market strategy for Incentives products across all customer segments and channels.
• Partner with demand generation to launch integrated campaigns across digital channels (search, display, LinkedIn, website, email).
• Oversee campaign asset creation and workflow management in collaboration with creative teams and agencies.
• Ensure GTM Program Managers translate ICPs and positioning into actionable GTM plans, including target lists, channel mix, and campaign briefs.
• Drive alignment between GTM strategy and execution teams (Demand Gen, SDRs, Sales).
• Collaborate with product marketing to develop messaging frameworks: ICPs, buyer personas, pain points, competitive positioning, and objection handling.
• Ensure consistent messaging across campaigns, website, sales outreach, and partner marketing.
• Guide team in translating positioning into in-market creative (ads, landing pages, emails).
• Manage and mentor Sr. GTM Program Managers and Campaign Managers.
• Elevate team’s strategic thinking, messaging clarity, and innovation.
• Collaborate with sales leaders to align marketing efforts with field needs and feedback.
• Support partner/reseller marketing initiatives to drive channel growth and engagement.
• Own website content strategy for Incentives products. Drive the creation of high-impact assets (white papers, case studies, videos) in collaboration with internal teams.
• Partner with demand gen to track campaign performance and pipeline contribution. Monitor GTM execution results and adjust strategy as needed, including feedback loops to product marketing.
• Test and refine messaging and value propositions to improve conversion and engagement.

Product Marketing Lead – GTM

Director, Product Marketing – GTM Lead

Product Marketing Manager

Product Marketing Manager

Product Marketing Manager – Hardware and Edge Devices

Product Marketing Manager