BlackBox Strategies

Lifecycle Marketing Specialist – B2B, B2C

BlackBox Strategies

full-time

Posted on:

Location Type: Remote

Location: Poland

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About the role

  • Build and maintain outbound lists and enrichment workflows using Clay
  • Launch, manage, and optimize cold email campaigns in Instantly
  • Own inbox health, deliverability, warm-up, and reply categorization
  • Sync replies, outcomes, and lifecycle stages into HubSpot
  • Continuously test messaging by segment, persona, and intent
  • Build segmented audiences across lead, prospect, and customer stages
  • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
  • Manage compliance, suppression logic, and list hygiene
  • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
  • Experience with platforms such as Twilio or similar is a strong plus
  • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
  • Share outbound insights to inform social and content strategy
  • Partner with leadership on ICPs, testing priorities, and iteration

Requirements

  • Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
  • Direct experience executing (not just overseeing) email and CRM campaigns
  • Experience supporting both B2B and B2C audiences
  • Strong understanding of deliverability, segmentation, and channel tradeoffs
  • Clear written communicator with a bias toward execution
  • Comfortable operating with high-level direction in a fast-moving environment
Benefits
  • Competitive compensation
  • Flexible, fully remote work environment
  • Opportunity to directly influence pipeline and revenue
  • Close collaboration with strategy, social, and GTM leadership
  • Exposure to modern outbound, CRM, and AI-enabled workflows
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
outbound marketinglifecycle marketingemail campaignsCRM campaignssegmentationdeliverabilitylist hygienecomplianceSMS marketingcampaign optimization
Soft Skills
clear written communicationexecution biascollaborationadaptabilityinsight sharing