Social Media Growth Lead

Black & White Zebra

Looking for a Social Media Growth Lead to boost audience growth and retention on social platforms for a media tech company.

Posted 5/2/2026full-timeRemote • California, Colorado, Florida, Illinois, New Jersey, Texas • 🇺🇸 United StatesSenior💰 $85,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Translate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platforms.
Capture and repurpose video, written, audio, and event content
Create short-form, platform-native content across channels
Identify and extract key moments from editorial, audio, and events
Extract and adapt key moments from audio content into short-form formats
Translate ideas into formats that are engaging, shareable, and repeatable
Experiment with emerging formats and platform features
Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth.
Launch campaigns tied to content, events, and thought leadership
Use organic distribution, paid amplification, and partnerships to extend reach
Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
Build and manage creator and expert partnerships
Execute distribution partnerships across platforms
Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights
Identify and leverage platform opportunities to increase visibility
Optimize performance and build repeat engagement and retention: You will own how social performance improves over time.
Track performance across content, campaigns, and paid channels
Analyze engagement, reach, repeat interaction, and retention data
Optimize formats, timing, targeting, and distribution strategies
Continuously test and refine content and campaign approaches
Build repeatable formats and campaigns that drive consistent engagement and return behavior
Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth.
Develop and execute strategies that convert social audiences into subscribers
Optimize social-to-subscriber conversion pathways
Ensure social content consistently drives traffic to owned channels
Track and improve conversion performance across platforms
Build repeatable systems that turn engagement into measurable subscriber growth
Measure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retention.
Define how success is measured across social content and campaigns
Track and analyze performance across organic, paid, and partner channels
Identify what is driving engagement, reach, subscriber growth, and retention
Make clear adjustments to improve performance over time
Ensure social activity is tied to measurable audience growth and retention outcomes.

Requirements

What you’ll need

You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits.
You are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform.
You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders.
You are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly.
You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.
Experience producing short-form, platform-native video content and ideas into engaging social formats.
Experience running and optimizing organic and paid social campaigns, including managing budgets and performance.
Experience tracking and analyzing performance across social channels.
Ability to optimize content and campaigns based on data.
Experience working with partners, creators, or collaborators.
Highly organized content planner, comfortable building and leveraging social calendars and plans.
Strong judgment in content selection, timing, and distribution.

Benefits

Comp & perks

discretionary bonus
comprehensive benefits package

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content distributionsocial media optimizationshort-form video productiondata analysiscampaign managementaudience engagement strategiesperformance trackingconversion optimizationcontent repurposingpaid social campaigns

Soft Skills

organizational skillsstrong judgmentaction-orienteddata-informed decision makingcreativitycollaborationadaptabilitystrategic thinkingcommunication skillscontent planning