Social Media Manager

Black Rifle Coffee Company

Social Media Manager overseeing multi-platform strategy and performance for Black Rifle Coffee Company. Leading content distribution, engagement optimization, and performance tracking across various channels.

Posted 4/25/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own day-to-day publishing across all platforms (Instagram, YouTube, Meta, X, LinkedIn)
Ensure content is properly adapted, formatted, and optimized for each channel
Maximize the reach of every asset by distributing it across all relevant platforms
Determine where and how content should be deployed to drive maximum engagement
Optimize posting strategy, timing, and format based on platform best practices
Stay current on platform changes, trends, and algorithms to continuously improve performance
Monitor performance across all channels (reach, engagement, growth, retention)
Report on key metrics and provide actionable insights to inform strategy
Use data to refine distribution approach and improve overall channel effectiveness

Requirements

What you’ll need

6 + years of experience managing or leading social media accounts for a brand or organization
Proven experience managing multi-platform social strategies (Instagram, YouTube, Meta, X, LinkedIn)
Strong understanding of platform optimization, algorithms, and content distribution strategies
Experience working with a mid-to-large sized brand with meaningful audience reach
Strong analytical skills with experience tracking and reporting on social performance metrics
Experience using social media management and analytics tools (native platforms, Sprout, Hootsuite, etc.)
Highly organized with the ability to manage multiple channels and priorities simultaneously
Strong communication and cross-functional collaboration skills
Alignment with BRCC’s mission and a strong understanding of our core audience
Willingness and ability to travel as needed

Benefits

Comp & perks

Occasional travel may be required (15-25%)
Ability to uphold the stress of traveling
Regular, predictable attendance is required

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent distribution strategiesplatform optimizationanalytics trackingreporting on performance metricsmulti-platform social strategiesengagement optimizationdata analysis

Soft Skills

strong communicationcross-functional collaborationhighly organizedability to manage multiple priorities