Growth and Brand Marketing

Black & Grey HR

Freelance growth marketer building email campaigns, nurture flows, newsletters, and Zoho automation. Connecting demand-generation work to qualified pipeline for an executive-search firm.

Posted 8/20/2026contractRemote • 🇦🇪 United Arab EmiratesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing email marketing campaigns, utilizing Zoho One for CRM and automation, and effectively managing lead generation and nurturing processes. Proven ability to document workflows and analyze performance metrics to drive business outcomes.

Highest-signal resume keywords

Email Campaign ManagementZoho One ProficiencyLead GenerationMarketing AutomationWorkflow Documentation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingLead NurturingDatabase ManagementSegmentationPerformance Tracking

Soft Skills

Independent WorkOwnershipOutcome Measurement

Tools & Technologies

Zoho OneCRM SystemsMarketing Workflows

Industry Keywords

B2B MarketingDemand GenerationBrand BuildingExecutive SearchAdvisory Services

About the role

Key responsibilities & impact

Plan, build, and run email campaigns end to end, including strategy, copy, sending, and follow-up
Generate leads and nurture cold and warm lists into qualified pipeline
Build nurture flows that move contacts from awareness to readiness
Create and send a regular newsletter to build authority in executive search and advisory
Clean the database, segment contacts by intent, and improve targeting
Set up and improve marketing workflows and automation inside Zoho One and CRM
Document workflows and maintain them within the company system
Track performance and connect work to influenced or sourced pipeline
Deliver by day 90 a cleaned and segmented database with intent scoring, a recurring newsletter with an engaged list, at least one repeatable Zoho nurture-to-pipeline flow, and a report showing leads generated and deals influenced

Requirements

What you’ll need

1–3 years of work experience
Experience building demand or brand engines, ideally for a service business, B2B, or agency
Fluency in Zoho One or comparable CRM and automation tools
Ability to plan and launch campaigns quickly
Ability to work independently and take ownership
Comfortable being measured on outcomes rather than activity
Must work under an initial 90-day scoped engagement
Must document and retain all workflows, assets, and data inside Black & Grey HR systems
NDA access to systems

Benefits

Comp & perks

Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat
Access to systems under NDA