Audience Monetization Manager

BlaBlaCar

Audience Monetization Manager for BlaBlaCar, integrating global revenue strategies and maximizing user journey monetization. Leading cross-functional teams to drive programmatic and direct brand deals.

Posted 4/30/2026full-timeParis • 🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and own the overall monetization strategy across pillars such as programmatic ads, direct brand deals, and affiliate partnerships, adapted to different geographies
Balance short-term revenue performance with long-term user experience and sustainable monetization
Prioritize and manage trade-offs between monetization levers (shared inventory)
Maximize revenue while preserving user experience and core product KPIs
Serve as the single owner and main point of contact for stakeholders across Product, Engineering, Data, and Marketing
Contribute to the product and technical roadmap to support monetization initiatives
Lead end-to-end execution with Product, Engineering, Data, and Marketing teams
Define the roadmap and coordinate development and delivery
Monitor monetization performance and identify optimization opportunities
Improve overall monetization yield across channels and placements
Run A/B tests and iterate on formats, placements, and strategies
Manage relationships with ad networks (e.g., AdMob) and external partners
Ensure accurate tracking, reporting, and revenue reconciliation
Define strategy and build the Partnerships & Direct Deals playbook
Identify, negotiate, and manage partnerships (Direct Deals, Affiliates)
Build and scale a pipeline of monetization opportunities
Ensure consistency between partnerships and the product experience
Assess and challenge the current monetization stack (e.g., AdMob) and define the most appropriate tools and setup for long-term scalability with Product and Tech teams
Define formats, placements, and monetization logic
Monitor performance, run tests, and continuously optimize

Requirements

What you’ll need

5+ years of experience in growth, monetization, partnerships or similar roles
Strong partnership, business development, or affiliate management skills
Strong commercial acumen and ability to drive revenue-generating initiatives
Proven project management skills with experience leading cross-functional initiatives
Analytical mindset with experience in A/B testing and performance tracking
Experience collaborating with Product and Tech teams
Experience with mobile apps and programmatic advertising (e.g., AdMob)

Benefits

Comp & perks

Hybrid position: 2 days in the office per week
50% healthcare coverage (Alan)
Additional 4 weeks on top of statutory maternity/paternity leave
Financial support for home office equipment
Minimum 25 days of vacation per year
Local meal benefits (Swile card)
50% transportation subsidy (Forfait Mobilité Durable)
Free unlimited carpooling and bus rides
Personal growth through training, mentorship, and internal mobility programs
Employee stock ownership plan
Regular team-building events
1 day off per year to test our product

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

monetization strategyA/B testingperformance trackingproject managementpartnership managementbusiness developmentrevenue generationanalytical skillsmobile appsprogrammatic advertising

Soft Skills

commercial acumencross-functional leadershipstakeholder managementnegotiation skillsorganizational skillscommunication skillsstrategic thinkingrelationship managementproblem-solvingadaptability