CRM & Automation Manager

BlaBlaCar

full-time

Posted on: 2/2/2026

Location Type: Hybrid

Location: Paris • France

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About the role

Own the strategy for automated CRM programs, defining which segments, lifecycle stages, and channels to prioritize to meet ambitious targets (e.g., +10% passenger (PAX) growth, improved retention).
Drive the execution of key CRM initiatives: revitalize existing programs (e.g., activation), create a crucial missing retention program, and support the launch and adoption of new features and products (e.g., Carpool lines and White Label solutions).
Translate business and product needs into clear, actionable CRM programs.
Manage both ad-hoc and automated campaigns at national and local levels.
Execute CRM automated programs end-to-end in coordination with the Product team: from conception and setup to launch, measurement, and optimization.
Implement campaigns using our cross-channel platform, Braze (email, push notifications, in-product messaging).
Create, review, and edit content for new programs and lead the creative process in coordination with designers.
Use data-driven insights to understand customer needs and deliver personalized communications and content that drive frequent usage and retention.
Analyze CRM results and share actionable insights with key stakeholders.
Proactively communicate progress and outcomes to ensure CRM programs align with and amplify our business execution velocity.

Strong academic background; degrees in business, management, or related fields preferred.
1–3 years of experience in CRM, Marketing, or Product (including internships).
Highly detail-oriented and able to manage multiple tasks simultaneously.
Comfortable with change: able to step back, prioritize, and focus on high-value tasks.
Strong data and analytical skills with a results-driven, impact-oriented mindset.
Excellent communication skills; humble and collaborative, with a willingness to share and learn from others.
Able to engage in technical discussions with engineering teams while consistently considering business objectives.
Creative, out-of-the-box thinker who can turn ideas into testable increments and accelerate turning bets into business and usage outcomes.
A tools-oriented mindset is a strong plus to master and leverage capabilities offered by Braze (or similar tools).
Proactively uses AI tools to boost productivity and streamline workflows; using AI to serve business objectives and improve end-user experience is a strong plus.
Fluency in English and French.

Benefits